Yes it is a problem when trying to overclock these cards to their highest safe limit. The Gigabyte can do 1250ish Mhz and remain under 60 degrees without touching the fan so it won't throttle at all. Why should I pay for a card that is running at default speeds and temperature that cause the out of the box overclock to throttle due to not remaining below the thermal limits set by Nvidia?
Its not even an engineering issue, its purely software, and the GPU boost feature is really nothing more than an undesirable virus that can be disabled.
LOL whatever.
By default the cards are tuned to go to 80c under normal operation whilst keeping relatively quiet, so the fan will max out at around 55% with help from the boost lowering voltage and clocks by.........Wait for it....... Around 2%
OOOHHHH matron.....
Its up to you if you want a more aggressive fan profile to get that 2% back.
If not..... Deal with it.