A bit of an exaggeration but yes Reolink are cheaper and they have more camera options there is no denying it. I never said they were the cheapest, they certainly aren’t the most expensive either. The value proposition goes beyond just the cameras though.
But you need an (expensive IMO) Synology NAS to go that route and you need the knowledge to put it all together. That’s fine if you have one and you know what you are doing but if you don’t, it’s not as simple as you make out. That said Reolink do an NVR but I’ve not used it so I can’t comment on if it’s any good or not.
The irony is that if you already have a UDM Pro or SE, or Cloud Key Gen 2 Plus, Ubiquiti probably provides a good value option given the cameras will be plug and play and you probably already have the other hardware/software needed to run them.
I also wouldn’t recommend people buy from one manufacturer to spite themselves but if you already have most of the hardware, they can and do make sense for some people. They are also extremely easy to use unlike many other options.
I think you’ve missed the point entirely but also ironically hit the nail on the head at the same time - there is no support, hence the cost.
You’re either pretending to be an installer or it’s off the grey market. If you get an installer to supply and support it, you’ll be paying considerably more.
You clearly know what you are looking at in the Hik catalog, 99.999999% of the population don’t. Even if you handed a relatively intelligent person the HIK catalogue and said, order a 4 camera CCTV setup, it would take them hours and it would probably be sub optimal.
Hand them the Ubiquiti catalogue, it would take less than 10 mins and it’s highly likely to work to their satisfaction.
Decent consumer friendly marketing, support and a user interface a novice could engage with does have a value at the end of the day.
It’s why things like Ring, Nest and Eufy are so popular while simultaneously being more expensive and/or inferior to many other options, including Ubiquiti and Reolink.
If someone asked me to recommend them a CCTV camera, the last things I’d recommend is Hik or Dahua, they wouldn’t be asking me for a recommendation if that was even an option for them.
I have pointed people towards Reolink and Ubiquiti if I think they could handle it. If not then either something like Eufy (past security issues aside) or Nest/Ring if they are more that way inclined and happy with the bonkers long term cost.
My number one rule when recommending anything is that I’m not there to support it. Hence despite me being a nerd and hardware enthusiast and almost all my family ask me what to buy or if I can build them a PC for ‘cheap’. I’ve got most of them running MacBooks, iPad and iPhones. It’s simple to use, all works together and if stuff goes wrong, Apple will support it and it’s not my problem.
Happy wife, happy life and all that.