Soldato
- Joined
- 12 Sep 2012
- Posts
- 11,698
- Location
- Surrey
The sun gets its money by appealing to the wider audience. They are not brain-dead zombies but i also believe that regular newspaper readers build up media loyalty and trust with their paper of choice because lets face it; who reads a paper they don't believe or dont want to believe in every day?
Of course if the Sun pushes something too much outside their audience tolerance, then they risk losing that credibility/loyalty/trust among readers, at the same time though pushing something at the extreme end of their tolerance will lend some of the suns 'credibility' to it.
This is how it works for all news media. The sad thing is that the Sun matches this countries wider audience and therefore these people also have some level of trust in the Sun.
Many of you are making this seem like a one way thing: scorza thinks that the Sun is in touch with voters, while others feel that it dictates to them. In reality it is both, with varying balance. Some agendas will be worth pushing to the edge of the readers tolerances and some are worth catering to the reader for the sake of building up trust/loyalty
To the few people on here that say 'read all papers and take it with a pinch of salt bec im not biased *smugface*'. You are not their normal audience and let's face it, you dont read all these papers every day.
Of course if the Sun pushes something too much outside their audience tolerance, then they risk losing that credibility/loyalty/trust among readers, at the same time though pushing something at the extreme end of their tolerance will lend some of the suns 'credibility' to it.
This is how it works for all news media. The sad thing is that the Sun matches this countries wider audience and therefore these people also have some level of trust in the Sun.
Many of you are making this seem like a one way thing: scorza thinks that the Sun is in touch with voters, while others feel that it dictates to them. In reality it is both, with varying balance. Some agendas will be worth pushing to the edge of the readers tolerances and some are worth catering to the reader for the sake of building up trust/loyalty
To the few people on here that say 'read all papers and take it with a pinch of salt bec im not biased *smugface*'. You are not their normal audience and let's face it, you dont read all these papers every day.