Radeon 6900 XT

[muziqaz]

https://www.tutor2u.net/business/reference/pricing-strategies-gcse

Pretty sure they have a good idea of demand Vs supply already btw.

Come on now, you are assuming demand before you even have any stock on your website. This is **** taking excuse of supply and demand. Gibbo already explained why they marked up some of the Ryzen 5000 series prices, due to them getting those CPUs from 3rd party source with higher price already. Pricing your product out of this world without even selling a single unit of it is not how it should work

 

[Sleepy Stu]

Come on now, you are assuming demand before you even have any stock on your website. This is **** taking excuse of supply and demand. Gibbo already explained why they marked up some of the Ryzen 5000 series prices, due to them getting those CPUs from 3rd party source with higher price already. Pricing your product out of this world without even selling a single unit of it is not how it should work

They are not assuming any demand. The demand has already been proven with all of the Nvidia cards, and the 6800 and 6800XT and then with the 6900XT selling out instantly on other sites! They know these cards at that price will sell out instantly so charge a premium and make the most profit you can. After all that is the point of being in business!!

 

[JayC1407]

If the expected demand is merely an assumption relative to current supply, are you expecting the 6900xt stock to last for 30seconds, 60 seconds or maybe even an extreme 5 minutes .

 

[chanjy]

Come on now, you are assuming demand before you even have any stock on your website. This is **** taking excuse of supply and demand. Gibbo already explained why they marked up some of the Ryzen 5000 series prices, due to them getting those CPUs from 3rd party source with higher price already. Pricing your product out of this world without even selling a single unit of it is not how it should work

The can see the demand by the car crash that was the AMD launch, selling units yourself is not the only way to study demand.

Also they have seen the other launches, to say that they have no idea what demand actually is for these products is silly. They know they will sell out within seconds regardless of the price.

Edit: this is not an endorsement of selling above RRP btw

 

[Woodsta888]

I'm a full-time software engineer and in my last job I switched to a 4 day week after a few years, as I was tired of doing the same boring **** each day without much research/learning time. It worked wonders for my stress and anxiety levels, and I got a whole day to work on my own projects (which is game dev!) outside of the weekend. My current job just gave me the option of a 4 day week as well, and I'll probably take them up on it starting Jan or Feb 2021. There's a 20% drop in salary and holiday allowance, but it's made up for by the fact that I have 3 days in a row that are entirely mine. It's lovely.

Also, anecdotally, a lot of colleagues I've spoken to over the years about a 4 day week have said "it's their dream situation", but none of them have actually pushed for it. If you want it enough, or mental/physical health demands it, you can get it.

A work / life balance is hard to comprehend unless you've actually done it like yourself. You've done the right thing. Anyway, a 20% 'loss' in pay is nothing if the 80% is enough to start with. all relative.

 

[muziqaz]

The can see the demand by the car crash that was the AMD launch, selling units yourself is not the only way to study demand.

Also they have seen the other launches, to say that they have no idea what demand actually is for these products is silly. They know they will sell out within seconds regardless of the price.

Edit: this is not an endorsement of selling above RRP btw

So AMD released Vega VII in limited quantities, which would have been considered a pure steal for those who need DP FP, yet I do not remember anyone overpricing them from get go. Even then supposedly high demand card was sitting on the shelves, no?
What other launches? nVidia? There is always demand for nVidia stuff regardless if it is good or bad. Neither AMD nor ocUK should assume anything in regards to AMD product popularity

 

[SignedAdam]

I agree with @muziqaz, should be a queuing system and price gos up as more people enter the queue, however they aren't queuing people anymore, putting the product on hold then pricing as high as they want, this isn't scaling on demand, this is taking advantage of the market + greed, ocuk is also meant to be a authorized reseller, they should lose this badge in my opinion if this practice continues. i've never seen this behaviour from them in the whole time i've been shopping here

 

[GloriousMess]

A work / life balance is hard to comprehend unless you've actually done it like yourself. You've done the right thing. Anyway, a 20% 'loss' in pay is nothing if the 80% is enough to start with. all relative.

Very true, I'm lucky in that I'm in London fintech so salaries are very good. It's hard to go back to 5 days once you've done 4.

 

[Besty]

The can see the demand by the car crash that was the AMD launch, selling units yourself is not the only way to study demand.

Also they have seen the other launches, to say that they have no idea what demand actually is for these products is silly. They know they will sell out within seconds regardless of the price.

Edit: this is not an endorsement of selling above RRP btw

going to be controversial here and say, the numbers of shipped orders and outstanding orders are small. the amount of product produced is at the centre of this.

50 shipped and 500 people in a queue for say, a PS5, are not big numbers. in years and launches passed those numbers would be laughed at.

 

[gpuerrilla]

I'm a full-time software engineer and in my last job I switched to a 4 day week after a few years, as I was tired of doing the same boring **** each day without much research/learning time. It worked wonders for my stress and anxiety levels, and I got a whole day to work on my own projects (which is game dev!) outside of the weekend. My current job just gave me the option of a 4 day week as well, and I'll probably take them up on it starting Jan or Feb 2021. There's a 20% drop in salary and holiday allowance, but it's made up for by the fact that I have 3 days in a row that are entirely mine. It's lovely.

Also, anecdotally, a lot of colleagues I've spoken to over the years about a 4 day week have said "it's their dream situation", but none of them have actually pushed for it. If you want it enough, or mental/physical health demands it, you can get it.

Glad your proof mate. @Martini1991 might change his tune one day.

A work / life balance is hard to comprehend unless you've actually done it like yourself. You've done the right thing. Anyway, a 20% 'loss' in pay is nothing if the 80% is enough to start with. all relative.

Very true, I'm lucky in that I'm in London fintech so salaries are very good. It's hard to go back to 5 days once you've done 4.

Shame there's not a finger pointing up emoji. Yeah I would take it and the cut too, no problem.

 

[muziqaz]

They are not assuming any demand. The demand has already been proven with all of the Nvidia cards, and the 6800 and 6800XT and then with the 6900XT selling out instantly on other sites! They know these cards at that price will sell out instantly so charge a premium and make the most profit you can. After all that is the point of being in business!!

6900xt selling out instantly on other sites? Which sites had any stock at all? Even AMD own shop did not even list 6900xt, while bringing 2 more 6800xt cards to buy at 2pm. None of the UK shops had any stock, newegg had nothing, amazon had nothing.
You cannot judge ultra high end market demand on mid range cards, or cards from competing manufacturer who have formed some sort of following throughout the years.
Obviously ocUK is free to do whatever they like with the prices, like, hey we got this 100 units of 6900xt we could sell for MSRP, but you suckers don't deserve it and we will "make" few extra quid from those 100 units, because demand.
One of the reasons I bought 5950x from that other shop and not ocUK (besides ocUK crashing on launch) was that other shop adhered to MSRP and was £50 cheaper than what ocUK had initially priced their 5950xs.
That other shop had MSRP price flash few times for 6900xt even though they had no stock, however ocUK put up placeholder prices £100 more than MSRP.
Now I sound like that youtuber who bought corvette and for the whole video he was talking about MSRP, instead of the car

 

[Jimmy Weirdarms]

Even AMD own shop did not even list 6900xt

They did, it's just the site was so borked you couldn't check out with them, and when they fixed it they sold out in about 5 seconds!

 

[subbytna]

I agree with @muziqaz, should be a queuing system and price gos up as more people enter the queue, however they aren't queuing people anymore, putting the product on hold then pricing as high as they want, this isn't scaling on demand, this is taking advantage of the market + greed, ocuk is also meant to be a authorized reseller, they should lose this badge in my opinion if this practice continues. i've never seen this behaviour from them in the whole time i've been shopping here

You've only been here 2 years

 

[Sleepy Stu]

6900xt selling out instantly on other sites? Which sites had any stock at all? Even AMD own shop did not even list 6900xt, while bringing 2 more 6800xt cards to buy at 2pm. None of the UK shops had any stock, newegg had nothing, amazon had nothing.
You cannot judge ultra high end market demand on mid range cards, or cards from competing manufacturer who have formed some sort of following throughout the years.
Obviously ocUK is free to do whatever they like with the prices, like, hey we got this 100 units of 6900xt we could sell for MSRP, but you suckers don't deserve it and we will "make" few extra quid from those 100 units, because demand.
One of the reasons I bought 5950x from that other shop and not ocUK (besides ocUK crashing on launch) was that other shop adhered to MSRP and was £50 cheaper than what ocUK had initially priced their 5950xs.
That other shop had MSRP price flash few times for 6900xt even though they had no stock, however ocUK put up placeholder prices £100 more than MSRP.
Now I sound like that youtuber who bought corvette and for the whole video he was talking about MSRP, instead of the car

I think you are getting far too carried away with MRSP!! The key word in there is 'Suggested' and that's all it is, a suggested price. When supply is plentiful, competition would force suppliers to get as close to it as possible. However with supply as diabolical as it is at the moment i.e non existent then suppliers will almost certainly want to capiltalise by raising prices to increase profit!! If you don't like it then go an buy one elsewhere..... oh wait you cant because nobody has any stock. Overclockers are the only ones with any stock left because they haven't sold it in the 30 seconds it will last before it goes on sale!!

 

[muziqaz]

They did, it's just the site was so borked you couldn't check out with them, and when they fixed it they sold out in about 5 seconds!

I was on AMD website for an hour or even more, all of that time there was 6900xt section at all while I was trying my unluck to checkout 6800xt in my basket I wonder if AMD shop is running on some 10 year old xeons or something. They have this super server chip, and they can't set up a decent online shop which would take any high load just ridiculous

 

[Zernath]

I'm a full-time software engineer and in my last job I switched to a 4 day week after a few years, as I was tired of doing the same boring **** each day without much research/learning time. It worked wonders for my stress and anxiety levels, and I got a whole day to work on my own projects (which is game dev!) outside of the weekend. My current job just gave me the option of a 4 day week as well, and I'll probably take them up on it starting Jan or Feb 2021. There's a 20% drop in salary and holiday allowance, but it's made up for by the fact that I have 3 days in a row that are entirely mine. It's lovely.

Also, anecdotally, a lot of colleagues I've spoken to over the years about a 4 day week have said "it's their dream situation", but none of them have actually pushed for it. If you want it enough, or mental/physical health demands it, you can get it.

Software engineer, so already well above the national average then? Not everyone is so fortunate my friend.

 

[clv101]

The Hardware Unboxed 6900XT review nailed it.

 

[henson0115]

I think its likely, they could do some good things like bring in the 4-day work week so majority of people can enjoy quality of life, just earn slightly less and prop it up some other method.

id be happy about a 4 day week, money aint everything..

 

[Poneros]

https://www.igorslab.de/en/radeon-r...e-spy-thanks-water-cooling-and-morepowertool/

 

[Zernath]

id be happy about a 4 day week, money aint everything..

It is if you're a PC enthusiast in 2020!