If AMD had got the styling right on the Tahiti cards like the HD7970 and got the drivers right on day one they would have wiped the floor with the GTX 670 and 680 giving them a much bigger market share.
The problem is always ''IF they had''with Amd, which is a shame. There's been a few missed opportunities like the 970 issue where Amd could have pounced but all they could do was a slight price drop on their inferior 290's.
Also maybe not so much previous gcards, but in particular this release feels desperate and unrefined almost like a paper launch.
I agree Tahiti was a good architecture as it provided a balanced dp compute and gaming performance on a medium sized die. Bar the stupid clocks and late wonder driver and then the missed opportunity with the mining craze (if they had
), i'm still to this day using my 7950. Fiji fp64 is 1/16 a big cut down from Hawaii and Tahiti, it's also a big ~600mm2 die which surely can't be cheap to produce with possible low yield rates, (hence all those tonga 285's) which is battling in between a gm204 398mm2 with only 2048 shaders, and 600mm2 gm200 with 2816 3072 shaders.
There's always something that so clumsily knocks them off their perch when it comes to the big review day for Amd. Hawaii was the cooler, Fury is the lateness, un prepared overclocking support and the slight cooler whine issue. By my calculations Fiji should have enough in the tank to compete with a 20% oc 980ti, but after 20% It becomes Nvidia's territory.
Performance for the Fiji is exactly where I predicted it would be, I predicted 3584 224 64 back in Sep 2014. It's not that Fiji is a bad card it performs reasonably well at 1440p and pretty good at 4k, it's just a year too late and overshadowed by Nvidia's Gm200 as they are more refined as a whole.