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Radeon RX 480 "Polaris" Launched at $199

4GB $199, 8GB $229-239.

$199 is £140 + 20% tax is £164. $239 is £169 + 20% tax is £204.

There will be MASSIVE stock available everywhere at launch, it will be much harder for retailers to price gouge it with every other retailer listing hundreds, thousands in stock.

If consumers continue to pay more when retailers price gouge, you can continue to expect prices to rise... they will rise right till the point you stop buying. So the sooner you stop buying at stupid prices the less stupid they will get now and in the future.

The attitudes of a lot of people with the "well I can afford it, it's not my fault if you can't" are naive and short sighted, because today they feel great about paying $700 that others can't, but by paying that $700 Nvidia will charge you $750 next time and if you pay for that they'll charge you $800. At some point you too will not be able to afford it or simply not see the value in the upgrade while some other short sighted person laughs because you 'can't afford it'.

If everyone today refused the $700 prices for the 1080, then the price drops AND the next midrange card posing as high end won't be $700 either.
 
Jono8 said:
Well we sort of do. Lisa Su said herself that the entire Polaris line up was three cards - 480,470 and 460 yesterday.

This could change in the future but expecting anything faster than the 480 on Polaris any time soon is seriously wishful thinking after last night.
Click to expand...

Is it the 8GB 480 we know less about then? I can't say I've been tracking AMD much lately, but Nvidia prices have me intrigued... will all depend on performance though.
 
GAC said:
well if the one price thats been posted by a uk retailer is spot on, a pair of 8 gig cards will rush you £506 (£253 each). so depending on how well they work in crossfire and in games other than ashes it could force down the 170/1080 prices a little. but until reviewers start testing this stuff who knows.
Click to expand...

I don't think it would threaten 1080 pricing directly. However, what I do think will happen to an extent will be people buying a 480, time passes, they feel like an upgrade and instead of buying a 1080 or Vega, they buy a second 480.

The new mGPU technology is looking a lot more promising than CF/SLi ever did. Whether it will actually take off, I can't say, but if it does I think the above will be a popular upgrade path.
 
Jono8 said:
Well we sort of do. Lisa Su said herself that the entire Polaris line up was three cards - 480,470 and 460 yesterday.

This could change in the future but expecting anything faster than the 480 on Polaris any time soon is seriously wishful thinking after last night.
Click to expand...

She didn't say if there would be variants of each though.

She only showed 3 cards, yet we know there are already 2 variants of the 480 (4GB and 8GB).

There could be a higher clocked 480 with GDDR5X ram etc on the same core for example.

Technically still a 480, but a super version.

/grabs more handfuls of straws :D
 
this is where im at tbh atm, im on a old i5 so could do to make the jump to skylake so i grab a sli/crossfire mobo, grab a 480 then get a 2nd in 6 months. rather than blowing £500 on a 1080 and then looking at cpu upgrade next year.
 
Gregster said:
From all accounts, AMD are using something similar to NVidia with the boost thingy. It might be boosting to 1266Mhz or that might be the resting clocks. Unless I was dreaming of course but I am 95% sure I read that AMD were using boost clocks this time.
Click to expand...

Thanks Gregster, that makes sense.
 
drunkenmaster said:
4GB $199, 8GB $229-239.

$199 is £140 + 20% tax is £164. $239 is £169 + 20% tax is £204.

There will be MASSIVE stock available everywhere at launch, it will be much harder for retailers to price gouge it with every other retailer listing hundreds, thousands in stock.

If consumers continue to pay more when retailers price gouge, you can continue to expect prices to rise... they will rise right till the point you stop buying. So the sooner you stop buying at stupid prices the less stupid they will get now and in the future.

The attitudes of a lot of people with the "well I can afford it, it's not my fault if you can't" are naive and short sighted, because today they feel great about paying $700 that others can't, but by paying that $700 Nvidia will charge you $750 next time and if you pay for that they'll charge you $800. At some point you too will not be able to afford it or simply not see the value in the upgrade while some other short sighted person laughs because you 'can't afford it'.

If everyone today refused the $700 prices for the 1080, then the price drops AND the next midrange card posing as high end won't be $700 either.
Click to expand...

£204 (Excluding additional import costs eg shipping costs), so lets say theoretically, upping to 8GB Vram and aftermarketcooler pushing it up to £260.

You can get a gtx 1070 8GB aftermarket cooler for £374.99. https://www.overclockers.co.uk/kfa2...ddr5-pci-express-graphics-card-gx-091-kf.html

According to the recent leaked benchmarks, the GTX 1070 firestrike score is 44% faster than the RX 480. Benchmarks - http://videocardz.com/61005/new-amd-radeon-rx-480-3dmark-benchmarks

A £374.99 GTX 1070 8GB would be roughly 44% more expensive and 44% more power than a £260 8GB 480 (Both aftermarket).

Based on the leaking benchmarks and theoretically pricing above, I think both cards would be priced in accordance with their performance, so if the 1070 is overpriced then so it the RX 480.

I'm not saying the current pricing is right, they are over priced. But if the theoretically example does become reality, then I hope people don't see the RX 480 as 'cheap'.
 
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Scramz said:
£204 (Excluding additional import costs eg shipping costs), so lets say theoretically, upping to 8GB Vram and aftermarketcooler pushing it up to £260.

You can get a gtx 1070 8GB aftermarket cooler for £374.99.

According to the recent leaked benchmarks, the GTX 1070 firestrike score is 44% faster than the RX 480. Benchmarks.

A £374.99 GTX 1070 8GB would be roughly 44% more expensive and 44% more power than a £260 8GB 480 (Both aftermarket).

Based on the leaking benchmarks and theoretically pricing above, I think both cards would be priced in accordance with their performance, so if the 1070 is overpriced then so it the RX 480.

I'm not saying the current pricing is right, they are over priced. But if the theoretically example does become reality, then I hope people don't see the RX 480 as 'cheap'.
Click to expand...

I was wondering about this. Glad someone has done the math!
 
Scramz said:
£204 (Excluding additional import costs eg shipping costs), so lets say theoretically, upping to 8GB Vram and aftermarketcooler pushing it up to £260.

You can get a gtx 1070 8GB aftermarket cooler for £374.99. https://www.overclockers.co.uk/kfa2...ddr5-pci-express-graphics-card-gx-091-kf.html

According to the recent leaked benchmarks, the GTX 1070 firestrike score is 44% faster than the RX 480. Benchmarks - http://videocardz.com/61005/new-amd-radeon-rx-480-3dmark-benchmarks

A £374.99 GTX 1070 8GB would be roughly 44% more expensive and 44% more power than a £260 8GB 480 (Both aftermarket).

Based on the leaking benchmarks and theoretically pricing above, I think both cards would be priced in accordance with their performance, so if the 1070 is overpriced then so it the RX 480.

I'm not saying the current pricing is right, they are over priced. But if the theoretically example does become reality, then I hope people don't see the RX 480 as 'cheap'.
Click to expand...

Away with your common sense posting. It isn't welcome here! :p
 
Jono8 said:
http://videocardz.com/61005/new-amd-radeon-rx-480-3dmark-benchmarks

" Of course these are 100% legit scores, unlike some strange charts you saw on Chinese forums. Anyway, this puts RX 480 in between R9 390X and GTX 980"
Click to expand...

Thats pretty much identical performance to my overclocked 970, if it overclocks well for £230 to £250 for the 8GB one i probably will end up getting one.

If it doesn't overclock much or ends up more expensive i will probably end up with a used 980TI, or a 1070 if the price of that comes down significantly, i doubt that.

Performance is a little underwhelming, but its a good price.
 
Scramz said:
£204 (Excluding additional import costs eg shipping costs), so lets say theoretically, upping to 8GB Vram and aftermarketcooler pushing it up to £260.

You can get a gtx 1070 8GB aftermarket cooler for £374.99. https://www.overclockers.co.uk/kfa2...ddr5-pci-express-graphics-card-gx-091-kf.html

According to the recent leaked benchmarks, the GTX 1070 firestrike score is 44% faster than the RX 480. Benchmarks - http://videocardz.com/61005/new-amd-radeon-rx-480-3dmark-benchmarks

A £374.99 GTX 1070 8GB would be roughly 44% more expensive and 44% more power than a £260 8GB 480 (Both aftermarket).

Based on the leaking benchmarks and theoretically pricing above, I think both cards would be priced in accordance with their performance, so if the 1070 is overpriced then so it the RX 480.

I'm not saying the current pricing is right, they are over priced. But if the theoretically example does become reality, then I hope people don't see the RX 480 as 'cheap'.
Click to expand...

This depends though. Nvidia reference Founders edition is almost double the price in Dollars compared to the rx480. $450 v $230. Here the FE goes for £399.99 for most brands. We could almost half this and get the base price for a Reference Rx480 at around £210 with all the add ins. Add on the usual £20-£30 for a decent cooler and it might not look so bad. We don't know performance yet so comparing price performance can't really be done.
 
Gregster said:
Away with your common sense posting. It isn't welcome here! :p
Click to expand...

Common sense? I don't think so. You have no idea because you buy £500+ cards, where paying an extra £60 for an aftermarket cooler is no big deal.

People who buy £150-£200 cards *won't* pay +£60 for an enhanced cooler.

Different markets.

Besides, you don't need an all-singing all-dancing cooler on a mid-range card.

Common sense? Nothing of the sort. Taking a base card of £200 and thinking people will pay £260 for it is a huge stretch.

This isn't Titan territory.

AMD have made a big deal about these cards "making VR affordable". If the card is ~390 to Nano perf, and AIB's are asking £300 for it - then the whole thing is an epic disaster. They will have 100% failed in delivering their own mission statement. They would lose even more good will among their customers.

Frankly, it *has* to be better perf/£ than existing cards, such as the 290X, 390, Nano, 390X. *Has* to be.
 
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humbug said:
Thats pretty much identical performance to my overclocked 970, if it overclocks well for £230 to £250 for the 8GB one i probably will end up getting one.

If it doesn't overclock much or ends up more expensive i will probably end up with a used 980TI, or a 1070 if the price of that comes down significantly, i doubt that.

Performance is a little underwhelming, but its a good price.
Click to expand...

This is what I fail to see, if the 480 was £250 for an 8GB is a 'good price' then so must the 1070 at £375 but it has been branded as overpriced. Nearly exact price to performance?
 
TheRealDeal said:
This depends though. Nvidia reference Founders edition is almost double the price in Dollars compared to the rx480. $450 v $230. Here the FE goes for £399.99 for most brands. We could almost half this and get the base price for a Reference Rx480 at around £210 with all the add ins. Add on the usual £20-£30 for a decent cooler and it might not look so bad. We don't know performance yet so comparing price performance can't really be done.
Click to expand...

Plus extra 4GB VRam on that too to match.

FoxEye said:
Common sense? I don't think so. You have no idea because you buy £500+ cards, where paying an extra £60 for an aftermarket cooler is no big deal.

People who buy £150-£200 cards *won't* pay +£60 for an enhanced cooler.

Different markets.

Besides, you don't need an all-singing all-dancing cooler on a mid-range card.

Common sense? Nothing of the sort. Taking a base card of £200 and thinking people will pay £260 for it is a huge stretch.

This isn't Titan territory.
Click to expand...

I don't understand, If you put the same cooler on a £200 card and a £500 card, it still costs the same to manufacturer that cooler? So they put more money on the cooler for a more powerful card? Logically.
 
Scramz said:
This is what I fail to see, if the 480 was £250 for an 8GB is a 'good price' then so must the 1070 at £375 but it has been branded as overpriced. Nearly exact price to performance?
Click to expand...

Why are you telling me that?
i've never said the 1070 was over priced, has anyone?
 
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