I don't think anyone is saying the 1070 is overpriced, if they are; well ####
The 8GB ones have been seen in shops for £230 to £250, its a good price for a card thats faster than the 390X which is currently £300.
I just wish it was that bit quicker, doesn't need to be much quicker, another 10% would have it in a completely different category.
Game benchmarks might be better.
Early retailers are stupid, stop repeating what are nearly certainly incorrect prices.
Think back, remember when Gibbo told us wrong prices for, 290x maybe, can't remember the exact card but definitely he had the prices completely wrong? He was flat out convinced it was one thing and it turned out to be another? Leaks, he had the wrong prices because AMD wanted him to have the wrong prices, at launch the prices were lower. Stupid early retailers trying to steal sales and breaking NDA's don't have trustworthy prices.
1080/1070 stock is nearly non existent, people will randomly pay more for Nvidia and retailers like to gouge them. It's harder to gouge a card that has massive stock available in every single store. RX480 won't be price gouged nearly as badly as the 1080, % wise, not actual amount either.
I'd expect a RX480 8GB to be easily sub £220, probably £205-210.
Then we have performance, again a lot of cards have the wrong clocks and a lot of people who leak information don't have accurate information in the first place to leak and those posting leaked information also don't know their sources know the final specs... because they can change.
Then lastly.... where was the 7970 vs 680 and then Titan, where is it now. Where was the 290x against a 970, where is it now...... and on and on.
RX480 will move forward significantly over time, 1080 won't, 980/970 certainly won't, RX480 will.