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Radeon RX 480 "Polaris" Launched at $199

triss said:
What you fail to see is most people that use pc's have lower then a 390/970 atm.
Thats the market AMD hope to get with this mainstream card.
Its easy to forget on a forum like this with so many having a 390x/970 up that really thats only a small portion of the market
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And what you and many others fail to acknowledge is this market AMD are aiming for could already purchase an 8GB GPU for ~£240, with R9 390 like performance for over a year now. It's called an R9 390.

8GB RX 480 at the expected £230+ price point needs to be between 390X and R9 Nano speeds to be a worthwhile price/perf upgrade.
 
ICDP said:
And what you and many others fail to acknowledge is this market AMD are aiming for could already purchase an 8GB GPU for ~£240, with R9 390 like performance for over a year now. It's called an R9 390.

8GB RX 480 at the expected £230+ price point needs to be between 390X and R9 Nano speeds to be a worthwhile price/perf upgrade.
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unless there was some major performance degredation, the TX480 @1266mhz is 5.8Tflops theoretical while the 390 is 5.1Tflops at 1ghz. so i don't see why people are saying 390 performance all of a sudden. Along with architecture enhancements it should be faster than a 390x and going on to nano.
 
Three hundred quid for a custom 480? F*ck me, nVidia will probably raise their prices, nevermind lower them when AMD joins the party :D
 
D.P. said:
It is irrelevant what anecdotal experiences you have, that doesn't dictate pricing information.

Form mid 2014 inflation was lower than average earning, that is when the last generation of cards were released (mid 2014 to mid 2015).
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Ah so we're only counting inflation from 2014 onward then?

In which case a 380 @ £180 becomes a 480 @ £185 ;)

I get the sense that you're trying quite hard to fudge the numbers here :p

If we're countin inflation from 2008-2014, then yes, wages were below the rate of inflation, and my point holds.

Mainstream buyers will *not* be paying £200+. That is the price the market dictates as "mainstream".

You cannot pull an nVidia in this segment and get away with it. The 480 will not sell like hotcakes at £220+.
 
ICDP said:
And what you and many others fail to acknowledge is this market AMD are aiming for could already purchase an 8GB GPU for ~£240, with R9 390 like performance for over a year now. It's called an R9 390.

8GB RX 480 at the expected £230+ price point needs to be between 390X and R9 Nano speeds to be a worthwhile price/perf upgrade.
Click to expand...

Well for once we're on the same side in this :p

It's amazing that the point you're making here is being lost on so many.

The 390 has existed for years, in the form of the 290 since 2013! How can they expect the 480 to sell on reduced power and size alone?
 
ICDP said:
And what you and many others fail to acknowledge is this market AMD are aiming for could already purchase an 8GB GPU for ~£240, with R9 390 like performance for over a year now. It's called an R9 390.

8GB RX 480 at the expected £230+ price point needs to be between 390X and R9 Nano speeds to be a worthwhile price/perf upgrade.
Click to expand...

Based on what is this £230+, your imagination? Seriously if you were a retailer and everyone said they expected £230+ on here where would you price it if you believe everyone already thinks it's £230, would you price it at £205 or £225-230?

1080 is dollars to pounds + 20% vat plus just under 10% extra on top. The same conversion for a RX 480 8GB at $229 is just under £205, there will also be massive stock available across the world, so no excuse to price gouge.

People need to stop randomly guessing big numbers for no reasons.

Also, comparing to the price of sale cards is ridiculous. A 390x was >£300 for the majority of it's time being sold, in fact it was mostly >£350. Can you find people complaining that the 1080 sucks because you could get a 980ti at £400... because that is the price it is now, over 50% higher cost for 20-30% speed increase. No, because people are comparing it to the actual real price of the 980ti, not the one used to clear out the last of stock.
 
FoxEye said:
Well for once we're on the same side in this :p

It's amazing that the point you're making here is being lost on so many.

The 390 has existed for years, in the form of the 290 since 2013! How can they expect the 480 to sell on reduced power and size alone?
Click to expand...

What kind of logic is that? Why is Nvidia making a GP106, that performance has been available for ages, why bother making it. Same goes for GTX 750ti, how did they expect to sell that on size and reduced power alone, that performance had been available for what, 6 years or more? What a completely ludicrous argument. Nvidia are planning on selling GP106, GP108, both smaller and the smallest one with drastically lower performance than the RX480..... how can they expect to sell them right?
 
Tbh, we don't even know it's going to be able to match a 390X performance yet.

All AMD's slides were showing 390 (non-X) as the baseline for "VR Ready". And the 480 is supposed to be bringing *that* performance to the mainstream.

I'm prepared for 480 = 390, not 480 = 390X.

e: dm, you know full well we're talking about perf/£ being the same, not just perf. Obviously. We've said it all the way through the thread, so you have no excuse.
 
drunkenmaster said:
What kind of logic is that? Why is Nvidia making a GP106, that performance has been available for ages, why bother making it. Same goes for GTX 750ti, how did they expect to sell that on size and reduced power alone, that performance had been available for what, 6 years or more? What a completely ludicrous argument. Nvidia are planning on selling GP106, GP108, both smaller and the smallest one with drastically lower performance than the RX480..... how can they expect to sell them right?
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Nvidia could sell **** on a stick and it would fly off the shelves, AMD on the other hand need something special to get the punters attention.
 
~390X performance starting from 179£ for 4Go, 199£ for 8Go, good overclocker, ~130watt.
crap load of stock shipping 2-3weeks before the launch, new exciting features...no competiting cards.
AMD is gonna make a killing on that segment, fans are gonna cheer and haters are gonna hate, thats life :D
 
faceman123 said:
Sold em, Was gonna go Dual 1080's but not much better than OC TX'S. I was ready to go AMD if the 480 was half decent. I'm well aware its a big drop in performance, although would have been nice to run team red. If it's no better than a 390x i'm out.
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Fair enough :D I guess those with 980Tis/TXs have a similar problem, not a huge jump for them switching to 1080. Especially when you take overclocking into account. So 1080Ti waiting game for you guys.
 
drunkenmaster said:
Based on what is this £230+, your imagination? Seriously if you were a retailer and everyone said they expected £230+ on here where would you price it if you believe everyone already thinks it's £230, would you price it at £205 or £225-230?

1080 is dollars to pounds + 20% vat plus just under 10% extra on top. The same conversion for a RX 480 8GB at $229 is just under £205, there will also be massive stock available across the world, so no excuse to price gouge.

People need to stop randomly guessing big numbers for no reasons.

Also, comparing to the price of sale cards is ridiculous. A 390x was >£300 for the majority of it's time being sold, in fact it was mostly >£350. Can you find people complaining that the 1080 sucks because you could get a 980ti at £400... because that is the price it is now, over 50% higher cost for 20-30% speed increase. No, because people are comparing it to the actual real price of the 980ti, not the one used to clear out the last of stock.
Click to expand...


Yes, the reference ones will come in around £205 but the custom cooled ones with better clocks are in the $250-300USD range.
 
AlamoX said:
~390X performance starting from 179£ for 4Go, 199£ for 8Go, good overclocker, ~130watt.
crap load of stock shipping 2-3weeks before the launch, new exciting features...no competiting cards.
AMD is gonna make a killing on that segment, fans are gonna cheer and haters are gonna hate, thats life :D
Click to expand...

Your pricing is way out.
The exact performance is unknown but you're using the best-case scenario from all the leaks.

Call me a hater, but you're setting yourself and others up for disappointment.

The cards aren't going to be as cheap as you think. Gibbo has hinted that OcUK at least are prepared to sell above MSRP.

And no, I'm not an nV fan. Their new cards have driven up prices to the detriment of us all.
 
TheRealDeal said:
Yea the 7 series and 2 series were irrelevant and yet us owners are still loving them while those on the 6 and 7 series nvidia cards have moved on due to them going down hill. The Fury series has been the only let down if you ask me. Amd have made mistakes on launching but in the main there graphics products have been good.
Click to expand...

You have just had nothing worthwhile to upgrade to, the 480 could have changed that and still might, but I have my reservations.

Vega is 4 months away best case scenario, that's a long way away.
 
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