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Radeon RX 480 "Polaris" Launched at $199

Seanspeed said:
It's certainly going to be hard for Nvidia to 'win' in this price range, but this is setting expectations quite high with the reference they're bringing up.

Also, to be impactful, I'd say this needs to make a proper splash. AMD have been 'winning' the price/performance battle in the $200-250 range for years now and it hasn't helped much. Certainly putting the 480 up front and center with the introduction of the node shrunk GPU's we've all been waiting for for years will certainly help get the 480 more attention than the 280 and 380 and whatnot before it. But if they want a decisive swipe of the marketshare, they need to really deliver something a bit more special.

Fingers crossed.
Click to expand...

Agreed,we kind of expect nearish R9 390X/GTX980 level but if they can get higher,ie,around Fury level,it is essentially the AMD high end for a much lower price.

But currently the leaks are closer to the lower performance level,so that is what we need to go for.
 
CAT-THE-FIFTH said:
Are you OK?? Why are you so desperate to twist what I said??

For everybody else this is what that twitter page shows:

ePqFyl6.png

This is what it linked to:

UQjUip8.png

Starts talking about XFire for some reason.

Its a link to the HD4850/HD4870 launch.
Click to expand...


I keep being ignored on that - as I've pointed out several times how this has reminded me of the 4870 and 5000 series launch; AMD gotten smart and gone back to that; the amount of misinformation AMD had on those launches was legendary and amazing. This is almost a mirror of what they did back then and look what dropped - they are saying this is similar.....things are going to get very interesting.....
 
DPB said:
I don't know where this $=£ is coming from, none of AMD's card have been that price. The last two cards they released weren't (Pro Duo and 380X), nor were the rest of the 300 series. Here's a review with UK and US launch prices for Sapphire's 380, 390 and 390X.

380 4GB $220/£180
390 $340/£270
390X $430/£350
Click to expand...

On the day launch price ^^^^^

480 4GB Reference.
$200 = £135 Wholesale, add Retail profit £25? = £160 + 20 VAT = £192.

480 8GB Reference.
$230 = £155 Wholesale add Retail profit £25? = £180 + 20% VAT = £216

480 AIB.
<$300, lets for arguments sake say $270.
£182 Wholesale, add Retail profit £25? = £207 + 20% VAT = £248 (£20 cheaper than 390 launch price)

The 390 8GB has been around £240 for the whole year.
 
Last edited:
DOOM on the 480. The settings are custom but pretty much maxed. Seems to be averaging over 75fps. the cpu is only an i5-6400 so this is looking good.

 
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humbug said:
On the day launch price.

480 4GB Reference.
$200 = £135 Wholesale, add Retail profit £25? = £160 + 20 VAT = £192.

480 8GB Reference.
$230 = £155 Wholesale add Retail profit £25? = £180 + 20% VAT = £216

480 AIB.
<$300, lets for arguments sake say $270.
£182 Wholesale, add Retail profit £25? = £207 + 20 VAT = £248

The 390 8GB has been around £240 for the whole year.
Click to expand...

which is exactly what I've been saying for how long now?
 
humbug said:
On the day launch price ^^^^^

480 4GB Reference.
$200 = £135 Wholesale, add Retail profit £25? = £160 + 20 VAT = £192.

480 8GB Reference.
$230 = £155 Wholesale add Retail profit £25? = £180 + 20% VAT = £216

480 AIB.
<$300, lets for arguments sake say $270.
£182 Wholesale, add Retail profit £25? = £207 + 20% VAT = £248 (£20 cheaper than 390 launch price)

The 390 8GB has been around £240 for the whole year.
Click to expand...

Why is the RRP now being treated as the wholesale price? RRP is the price point AMD would like retailers to sell at including the retailers margin. Sometimes it's not possible as there is not enough room for other factors, and you do have to add VAT... but profit margin should already be (at least partially) included.

Remember Gibbo said the 8GB model was over $200 landed, not the 4GB. (I assume that post is why you were thinking this?)
 
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