I actually think AMD have been very smart here, trying to compete with the 4090 would have meant making a much more expensive and higher power useage card and people would just bought the 4090 anyway.frank azor is going to lose whatever little credibility he had.. yes sure tell them i named my sku 7900 but have been always aiming at the 4080..
reminds me of the time when vega 64 was supposed to suddenly compete with 1080 and not the 1080 ti
people crying over how buyers want amd to perform well because they could buy a nv gou cheaper simply miss the fact that amd loses a lot of sales opportunity due to higher probability of stock out because they just dont make enough
Only a handful of people spend £1700+ On Gpus so it's more of a prestige product, AMDs prices while still not cheap are much more reasonable so fall into a bracket where they have many more potential customers.
Using the 900 naming people feel like their getting a better product for cheaper rather than if they had went with a $900 7800XT instead of the 7900XT it would have looked like a $250 price increase over the 6800XT msrp, I do think this card should have been price at $800 though.
The 4080 looks like a huge embarrassment for nvidia, not like it didn't anyway and also the old ampere stock near 1k that nvidia is trying shift is pretty much a write off now without further price cuts.
The 7900XT would have been 50-60% faster than the 4080 12gb in raster for the same price so when this relaunches as a 4070 nvidia won't be able to price it anywhere near $900.