"gaming segment down" charge less then.
GPU prices have been dropping for weeks, what's the problem
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"gaming segment down" charge less then.
dropping a step down from daylight robbery hardly represents good value.GPU prices have been dropping for weeks, what's the problem
Pretty sure they're going to do the opposite."gaming segment down" charge less then.
Joe Moore -- Morgan Stanley -- Analyst
Great. And then as a follow-up on -- just wondering how you think about competition in microprocessors in the context of -- for the last four years, either you or Intel has generally been constrained, Intel for a couple of years than you for the last couple of years. As those constraints ease and obviously, Intel utilization probably falls a little bit here. Could you talk about what you anticipate pricing wise? Do you think anything changes? Or does this continue to be kind of a value-priced market?
Lisa Su -- Chairman and Chief Executive Officer
Well, I think, Joe, it is -- I mean, we always assume that it's going to be a very competitive market. I think it depends a little bit on where you're talking about within the market. But on the data center side, what we have found is pricing is not sort of the first factor that customers are paying attention to. It's really total cost of ownership.
So the performance and the sort of the performance per dollar equation is very important there and sort of the power efficiency. As we go into the PC market, we've deliberately focused our PC market on, let's call it, the more premium segments. So gaming as well as high end sort of the ultra-premium, as well as the commercial segments. And again, I think those are much more about the product.
There are some parts of the PC market that are very price sensitive, like the low end. And like I said, we've tried to reduce our exposure there going forward. So I think -- I don't think the dynamics change a lot. I think it's always a very competitive market and the key thing there is to have a very strong roadmap.
i don't doubt it!Pretty sure they're going to do the opposite.
Advanced Micro Devices (AMD) Q2 2022 Earnings Call Transcript | The Motley Fool
AMD earnings call for the period ending June 30, 2022.www.fool.com
Premium segment means premium prices.Pretty sure they're going to do the opposite.
Advanced Micro Devices (AMD) Q2 2022 Earnings Call Transcript | The Motley Fool
AMD earnings call for the period ending June 30, 2022.www.fool.com
Premium segment means premium prices.
what does she mean by reduce eposure to low end? they aren't even going to try and compete with intel for bang for buck or what?
she didnt state anything about GPU though so I'm assuming she meant CPU.An AMD APU is just as quick as the new Intel GPU offerings.....
she didnt state anything about GPU though so I'm assuming she meant CPU.
wasn't it the one area where they didn't really challenge intel
The question was also about the last couple of years so probably meant CPUs
Well if we look at it the low-end segment died with the RX 480. They've been mostly running in place ever since with only very slight improvements (both AMD & NV) and the real perf/$ gains from new GPUs keep getting pushed to more expensive GPUs. The only thing they really improved since the 480 has been cutting the power consumption, but otherwise 480, 580, 590, 5500 XT, 6500 XT are all in the same ballpark of performance, and only 6500 XT has at least the new features of DX12 but at the same time got gimped in other major ways such as vram etc. Nvidia cared even less about these segments, but you can see them pushing regressions as well, f.ex. 3050 < 2060; or also stagnating, 1080 Ti = 2080, 3060 = 2060 Super etc. It's only really as you go well above $500 that you start seeing them still making moves but otherwise it's pretty dismal.Premium segment means premium prices.
what does she mean by reduce eposure to low end? they aren't even going to try and compete with intel for bang for buck or what?
Well if we look at it the low-end segment died with the RX 480. They've been mostly running in place ever since with only very slight improvements (both AMD & NV) and the real perf/$ gains from new GPUs keep getting pushed to more expensive GPUs. The only thing they really improved since the 480 has been cutting the power consumption, but otherwise 480, 580, 590, 5500 XT, 6500 XT are all in the same ballpark of performance, and only 6500 XT has at least the new features of DX12 but at the same time got gimped in other major ways such as vram etc. Nvidia cared even less about these segments, but you can see them pushing regressions as well, f.ex. 3050 < 2060; or also stagnating, 1080 Ti = 2080, 3060 = 2060 Super etc. It's only really as you go well above $500 that you start seeing them still making moves but otherwise it's pretty dismal.
For AMD CPUs it's clear as well, you can see the R3 line being pretty zombified and generally they've not bothered making much of with anything below an R5 X600 ever since Zen 2.
Or perhaps they want to ship a game that can be run on "ultra" for a larger audience. Remember the most popular RT card on the market is the 2060, followed by the 3060, neither of them can be described as an RT powerhouse, can it?Tinfoil hat time.....
Given the news yesterday of callisto protocol partnering up with amd and then seeing this news about the RT:
Game is out in December so RDNA 3 will be out way before then? To me this "suggests" that RDNA 3 RT will still be very poor as surely if you had improved RT to match/exceed ampere, you would be dialling it up a bit more and wanting to showcase the improvements....
Or perhaps they want to ship a game that can be run on "ultra" for a larger audience. Remember the most popular RT card on the market is the 2060, followed by the 3060, neither of them can be described as an RT powerhouse, can it?
Why not provide options rather than gimping everyone? Just because the settings are there doesn't mean they have to be on/maxed, no one is forcing people to run max RT settings, same way most amd users choose to turn of RT.
Either way, main point was could this be an indicator to RDNA 3 not improving the RT perf. over rdna 2, at least not significantly enough?
I'll offer an Occam's Razor, you may agree to disagree: They probably developed targeting for the console market first, with PC as a secondary concern.
IMHO RT will be truly relevant only when it won't gimp an X60 level card performance, which likely means in 5 years.
That is true about consoles, hopefully won't be a bad port
Yep - this is a console-first product (insomuch as that this new team needs it to be a success for them) - any RT features will be squarely aimed at what the consoles can do without crippling them. Even with the support from AMD it's likely too late in development to think about pushing the boat out for RT and they're also unlikely to have RDNA3 silicon to test against.I'll offer an Occam's Razor, you may agree to disagree: They probably developed targeting for the console market first, with PC as a secondary concern.
IMHO RT will be truly relevant only when it won't gimp an X60 level card performance, which likely means in 5 years.
For AMD it was