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RDNA 3 rumours Q3/4 2022

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I am not sure as it says more details soon. I think there will be a presser before then with teh announcement but in fairness twet could be taken several ways
It would be weird to give an actual launch date (GPU on sale) without having a formal announcement. TBF they could have GPUs available for purchase a week later.
 
Important question guys. So with Nvidia revealing their insane pricing, and AMD... somewhat likely to follow... is it worth buying a 6900/6950XT at the current prices?

Assuming a 90%-100% performance uplift that is strongly rumoured to be arriving, they are paperweights at the current price-tags.

When's the last time we saw a generational performance jump like this? A 6950XT reference is probably worth 450 quid and they are listed for 849 inc.
 
Assuming a 90%-100% performance uplift that is strongly rumoured to be arriving, they are paperweights at the current price-tags.

When's the last time we saw a generational performance jump like this? A 6950XT reference is probably worth 450 quid and they are listed for 849 inc.

Yeah no. Did you miss the Nvidia ada announcement and prices? The gimped 4080 will be a fraction under £1000.
 
Think he is refering to RDNA 3

The pricing of RDNA3 will probably be similar to that of Ada. AMD wants that fat profit margin as much as nvidia does. They'll probably price their cards slightly below comparable nvidia cards, but only slightly. nvidia (which is far more successful in this market than AMD) thinks that the market will bear >£900 for a midrange dGPU clumsily relabelled as a high end dGPU and >£1500 for the actual high end dGPU. Probably because it has already done so. nvidia is probably right. They're hell bent on riding a diminishing market to destruction. AMD will almost certainly follow suit because they can.

Intel's unreliable mediocrity might be the least bad option for any remaining hope of a mass market for PC gaming. Maybe. But probably not.
 
The pricing of RDNA3 will probably be similar to that of Ada. AMD wants that fat profit margin as much as nvidia does. They'll probably price their cards slightly below comparable nvidia cards, but only slightly. nvidia (which is far more successful in this market than AMD) thinks that the market will bear >£900 for a midrange dGPU clumsily relabelled as a high end dGPU and >£1500 for the actual high end dGPU. Probably because it has already done so. nvidia is probably right. They're hell bent on riding a diminishing market to destruction. AMD will almost certainly follow suit because they can.

Intel's unreliable mediocrity might be the least bad option for any remaining hope of a mass market for PC gaming. Maybe. But probably not.
I was thinking about this whole situation and came to this conclusion.

Ada is priced so high because Nvidia wants to sell 3000 series cards at MSRP which covers the key price bracket. For AMD to price RDNA3 like Nvidia they need to have cards in the key price bracket (<£700) that they can sell.

So AMD would either need to have an oversupply of RDNA 2 cards (I have not heard any rumours about this), or they would need to restart production of RDNA 2 cards specifically to cover the lower price bracket (We would have heard about them buying TSMC 7nm wafers if this was the case and restarting production could leave them in a very difficult position if Nvidia drops prices for the 4000 series after selling out of 3000 cards).

Failure by AMD to have any GPUs in the key price bracket will simply lead to them failing hard to sell any GPUs this time round and losing market share. As much as they like profit margins they like cashflow as well. If they are not selling RDNA 3 GPUs because they are priced high and they are not selling RDNA 2 GPUs because they EOL, then there is only so much red on your cashflow that you can put up with before you need to react.

Another point, people in the market for £1000 GPU can afford the extra £600 to get a 4090. If you are spending that much money you will get the best of the best. So unless AMD smashes Nvidia out the park, their GPUs will flop at that price point. There is no mining craze so AMD can't rely on people not being able to buy an Nvidia GPU having to buy one of their cards.

Another thing to consider is that AMD really has a once in a life time opportunity to really screw over Nvidia here. If they price their cards close to normal, this devalues all of the 3000 series cards. Someone needs to take that financial hit. Either Nvidia takes the financial hit, or they burn a lot of goodwill with AIBs, distributors and shops by forcing them to take it.

What I expect is that RDNA 3 will be more expensive (+£100) than RDNA 2 at release but quite a bit lower than the 4000 series cards. With only the 7900XT being above the £700.
 
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Unfortunately unless AMD have containers bursting with Navi32 ready to go this is highly unlikely. Although Paul at RGT did start his rumours a while back he thought AMD would start with the low end first, however the nearer to launch we got he stopped saying this and followed the high end (navi31) being the first to launch.

Yes AMD would have gained a nice easy victory if they opened out the gates with new £400-£800 sku's taking that opportunity.
 
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AMD's problem is that they simply don't have capacity. So even though their margins could allow them to slaughter ADA in terms of price/perf. they simply can't supply enough cards, so there's no point in them going too low in price either. That's besides the fact that ADA will be easily sold on the (perceived or not) strength of RT/DLSS again.
 
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To be fair apart from outliers, you only got willing enthusiasts to dip into that do not succumb to the mindshare. Like when I got my vega it was also initially too expensive, then over time when deals were a reality back then it dipped to under £300 and was up against the 1070. It clearly was better than a 1060 and over time did beat the 1070 from fine wine. The average punter though is going to see both 1070 and vega and go with the green option.

This is why AMD need to stick to a plan and keep to efficiency this round with a slight undercut to price. I couldnt care if your a premium brand, you can still offer good VFM.
 
I've been perusing fleabay and If they both mess up their pricing I will find a miner to buy a used card from just to spite them. Because a miner won't be using my money to go buy one of these new cards.

And I will happily watch Jensen and Lisa sweat like the greedy pigs they are, as they try to justify to shareholders their **** sales.
 
Yeah no. Did you miss the Nvidia ada announcement and prices? The gimped 4080 will be a fraction under £1000.

The value of the card is calculated by the performance it brings. If the 7900XT/4080 reference is 100% performance at 1000 quid then a 6900XT/3080 10GB at 50% performance is worth half that.

Or, in other words, you are better off buying a 4080 at 980 (or whatever it turns out being) than a 3080 10GB at 845 right now and that is the game that Nvidia want you to play. My PS5 is looking very sexy this morning as a result, if something comes along that I really need a PC for (apart from WH3) then I will get excited.
 
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I was thinking about this whole situation and came to this conclusion.

Ada is priced so high because Nvidia wants to sell 3000 series cards at MSRP which covers the key price bracket. For AMD to price RDNA3 like Nvidia they need to have cards in the key price bracket (<£700) that they can sell.

So AMD would either need to have an oversupply of RDNA 2 cards (I have not heard any rumours about this), or they would need to restart production of RDNA 2 cards specifically to cover the lower price bracket (We would have heard about them buying TSMC 7nm wafers if this was the case and restarting production could leave them in a very difficult position if Nvidia drops prices for the 4000 series after selling out of 3000 cards).

Failure by AMD to have any GPUs in the key price bracket will simply lead to them failing hard to sell any GPUs this time round and losing market share. As much as they like profit margins they like cashflow as well. If they are not selling RDNA 3 GPUs because they are priced high and they are not selling RDNA 2 GPUs because they EOL, then there is only so much red on your cashflow that you can put up with before you need to react.

Another point, people in the market for £1000 GPU can afford the extra £600 to get a 4090. If you are spending that much money you will get the best of the best. So unless AMD smashes Nvidia out the park, their GPUs will flop at that price point. There is no mining craze so AMD can't rely on people not being able to buy an Nvidia GPU having to buy one of their cards.

Another thing to consider is that AMD really has a once in a life time opportunity to really screw over Nvidia here. If they price their cards close to normal, this devalues all of the 3000 series cards. Someone needs to take that financial hit. Either Nvidia takes the financial hit, or they burn a lot of goodwill with AIBs, distributors and shops by forcing them to take it.

What I expect is that RDNA 3 will be more expensive (+£100) than RDNA 2 at release but quite a bit lower than the 4000 series cards. With only the 7900XT being above the £700.

Will be interesting what AMD does. I am not holding my breath but if they change strategy to improve mindshare and market share they can make smaller profits per unit but sell a ton more and embarrass Nvidia. But as I say, I am not holding my breath. Lisa will just undercut Jensen by $100 and call it a day which will not be enough by a long shot, that’s how looney Jensen has priced his cards.
 
Will be interesting what AMD does. I am not holding my breath but if they change strategy to improve mindshare and market share they can make smaller profits per unit but sell a ton more and embarrass Nvidia. But as I say, I am not holding my breath. Lisa will just undercut Jensen by $100 and call it a day which will not be enough by a long shot, that’s how looney Jensen has priced his cards.
So do you believe that AMD will restart production of RDNA 2 to fill the void?
 
According to latest MLID video just released, AMD does not think it can compete with the 4090, but RDNA3 will be cheaper. Previously AMD thought it might even beat the 4090 or whatever Nvidia would release based on how much performance it estimated Nvidia would achieve but Lovelace and the RTX4090 has ended up faster than AMD anticipated
 
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