AMD has a very good marketing department...if AMD's marketing department is working for nvidia
EDIT: Being serious for a moment, I'm going to assume that rdna3 is going to be nothing of any interest and will be hugely overpriced or it doesn't work or AMD can't supply more than a handful of product. If that wasn't the case, AMD wouldn't be deliberately hiding it and actively helping nvidia to sell stuff at inflated prices in order to ride the PC gaming market into the ground. So if I see any card that takes my fancy at a price that isn't too high, I'll buy it. Which will probably be a 3060 Ti FE if I can get one. I would have bought one already but my bank has beefed up security and assumed that all of their customers have a "smartphone" and their app. Which I don't have. The workaround will take a week to set up and who knows if 3060 Ti FE will be in stock then.