They also did it with Turing after the last mining boom because they liked the higher prices.They tried to sell off Pascal stock at minimal price reductions and tried to reset the price upwards and it partially failed. Yet people's emotional belief in these tech companies makes them forget very quickly. Then if one does it the others does so too(Pascal enabled Navi MK1 to get upsold too). So everyone gets screwed over because of their immature Top Trumps mentality.
I'll never forget what a certain retailer tried to do on the 3090's release then got called out for it by a tech youtuber. It's absolutely disgusting behaviour and i hope they never live it down.