Anyone who complains is not PCMR and should go get a console. A few have implied that while clutching their pearls!
I think it should have launched at least at $649 to match the RX6800XT launch pricing. But the reality is Nvidia is worse,because they barely have price reduced Ampere dGPUs.
AMD at least has priced reduced the RX6600/RX6650XT under £300 and the RX6700XT/RX6750XT for £300 to £400 What do you get from Nvidia - the RTX3050 under £300 and the RTX3060 competing with the RX6700XT/RX6750XT. In the first case it is a near 40% performance uplift,and in the latter upto 50% more.
This is what prices we should at the very
minimum have seen at launch,if we look at the TPU qHD performance figures:
1.)RX7900XT at around £579.99 to £599. It would also make it 50% faster than the £580 RX6800. AMD has to offer more than Nvidia at the same price.
2.)RTX4070(the RTX4070TI we have now) at £579.99 to £599 which would make it around 44% faster than the RTX3070TI.
3.)RTX4060TI(the RTX4070 we have now) at £429.99 which would make it 27% faster than the RTX3070,and split the difference between the RTX3060TI and RTX3070 price.
4.)RTX4060 8GB at £329 at most,or if it is a 16GB card £369.99 at most. It looks like it will be RTX3060TI~RTX3070 level performance. That would mean at best 15% faster than an RTX3060TI. More if you compare it at the RTX3060 but that had it's price artificially inflated due to the pandemic.
All the Nvidia cards have a GPU die pushed up one tier in pricing and there are price increases. The AD106 is the analogue of the GA106. So that means the RRP has been pushed up from the low £300 price range to almost £600. The AD107 has been pushed up from sub £300 to over £300,etc.
As you can see my suggestions are quite conservative,but considering some are making it sound excessive it makes you wonder.
40% improvement per pricing tier should not be a huge deal. The GTX1070 over the GTX970 was 61%,the RTX2060 Super over the GTX1070 was 35% and the RTX3060TI over the RTX2060 Super was around 40% at qHD according to TPU.
At the mainstream and entry level tiers you are still looking at around 15% to 30% better price/performance. This is not massive.