The problem was nasty back in the day when people bought expensive cards with "I do what I want with my money" mentality. If you're stuck on older cards now, with poor performance, there is nothing much you can do. Karma will also show its nasty face if now you've priced yourself out due to your previous consumer behaviour. Inserts "congrats, you've played yourself" meme here.
One thing I'll add that seems funny to me is how people go with "take the 6800xt beacuse vram", altought is the same or worse in other aspects, plus it reinforce the same nasty situation from Nvidia : selling old cards near/at MSRP level from a couple of years back. Not to mention that most likely their driver focus will be on newer cards, with a newer architecture - so improvements won't necessarily feel in older gen. Neither options are good.
Anyway, most likely for next gen we'll see some lower prices, still much higher than they need to be, but apologist behaviors will be like: inflation, need to make billions or else the company goes down and a number of other PR excuses for their favourite brand or a bit of Stockholm syndrome in action. Oh, yes, let's not forget "consoles are the solution" part.

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