So many replys thanks for the nice comments.
With reference to pricing, they are a mid 50's in the uk plus all the bits done suits me i never paid website price. The import fees i think add up, shipping, import duty is 10% i think then VAT if your VAT registered ( i am) the F150 is a mid 50's truck over here.
The thing about the american trucks @Conscript is the almost the luxury they offer given there commercial rating. I am a petrol head so like the best of what i can get and the ford rangers do not cut it for me they have no spec and are small, its silly to run a range rover through the business. These offer neigh on range rover luxury with half the cost and even less when your a business. The size can be a issue but its not that bad i already never park in normal bays with any vehicle i own (even my mrs smax) i always find the ends or corners etc.
Fords effort of a pickup to compete is the ford msport thing and if you see one there just stupid.
Do remember i have saved 20% on the price from corporation tax alone.
edit just found this not sure how correct
+10% duty on the purchase price (what the invoice says) + shipping cost
+20% VAT on the duty and shipping
allow up to another £500 - £1k for you to do the IVA and get registered taxed etc, maybe more if you get someone to do the work for you.
Or generally allow 36% on top of your US purchase price
Fair enough if they are very luxurious. Although we obviously differ on the definition of "small" - my neighbour ran a Ford Ranger for a few years and it definitely wasn't "small"
Mind you, he also wasn't that impressed with it; it had a manual gearbox but he said it was very clunky and unrefined. The thing is, I considered pickup trucks a few years ago when my girlfriend was after a car that could tow a horsebox, and I ended up ruling them out because I figured that whilst they might be great the 10% of the time you were towing, the other 90% of the time when she just needed a "car", they would be cumbersome in the UK...so to me, American pickups just seem too much of a compromise. Whatever blows your skirt up though.