People are buying the 570 at this price, nVidia made the right move (for themselves) but the prices will go down to around what the AMD 6970/6950 offers
Nah they screwed up on the price of the 570, they should have launched it at £250-260 inc vat. even if they had to jack it up later, with the timing it would have mopped up for Christmas and put AMD in a tough spot. Instead it gives AMD manouvering space.