Terrible Jaguar re-brand

That’s exactly what the MS CEO, Steve Ballmer said about the iPhone :) - “Who can afford a £400 phone, plus contract costs, it will fail” (2007)

Not really a comparable situation.

Jaguar are explicitly not chasing volume with this car, it’s going to be very expensive.
 
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Seen an interview with Jaguar Head of Brand Strategy and well if its actually him it explains a whole lot. Adorned with a sequin shirt and sounding like he enjoys musical theatre. He goes on to mention Diversity, Inclusion and DEI projects in a 30 second clip
 
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Lives in your head rent free doesn't he
if you heard nissan interviews this morning r4today remonstrating on the lack of a friendly zev consumer incentives ... meanwhile they have to purchase credits from manufacturers who manufacture abroad
(ie. that's like an export), I do wonder if Jaguar has had a nice slice of tax-payer cake.
 
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