Terrible Jaguar re-brand

artemis789 said:
I'd put a genuine petrol-head in charge of Jaguar, give them a budget to make 1 or 2 extremely good combustion engine cars (I'd suggest a 3 Series rival and a 5 Series rival -- but that is my own personal bias), and take it from there.
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Trying to make a better BMW than BMW made with the XE and XF is arguably a huge contributing factor to why Jaguar finds itself in the position of needing a complete reinvention.
 
artemis789 said:
I hope that this brand can be recovered. If I were in Tata leadership position, I'd put a genuine petrol-head in charge of Jaguar, give them a budget to make 1 or 2 extremely good combustion engine cars (I'd suggest a 3 Series rival and a 5 Series rival -- but that is my own personal bias), and take it from there.

What an absolute disaster, and a potentially sad end for a genuine heritage brand.
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That worked well in 2014…
 
Jonnycoupe said:
Indeed its about expressive design and statements. The “woke” and LGBT angle is only from people’s own perception which seems to have had a much larger effect in initiating those thoughts.

Copy nothing is William Lyon’s phrase about the cars, not the flipping adverts.
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I’ve previously stated that I assumed it was probably not woke and just a JPG/balenciaga aping cliche, however I see people pointing out Santino Pietrosanti in a video last month talking about how jaGuars going on this transformative journey and then cites the 15 DEI groups in jaguar and specifically calls out the inclusion drive..

It’s a bit hard to distance this as not really influenced by a company culture that is transforming to be DEI centric then?

Jaguar can do whatever they want.. but they are already making the mistake of assuming anyone criticising is vile and hateful and just some form of Bigot.. this is woke copium 101..

If this truly wasn't meant to be a DEI spin on a cliche of a bold fashion marketing drive, then marketing massively missed its mark, even the Guardian interpreted it as some faux DEI special and slated it, they certainly can't be accused of being a fringe minority of triggered right-whingers..

If this was a deliberate 'it's a genius divisive marketing ploy to get as many eyes and as much negative criticism as possible' then why complain it's not Woke or that people are being vile and hateful, surely riling people up to get as many eyes on it is the 'genius' plan?

None of it makes sense, but I can agree, that if jaGuar want to transform to a fashionista demographic they feel will rocket them to record sales, then more power to them, but just be honest and screw the haters.. I've got far more respect for companies being authentic and going after a demographic that will net them the most success, so I personally am fine with whatever they want to do.
 
The 15 DEI 'groups' includes a group for employees who have lost babies early - great one to regurgitate what you've read though?

Based on the attitude of typical midlands factory floor workers I'm surprised theres only 15!
 
Demon said:
I’ve previously stated that I assumed it was probably not woke and just a JPG/balenciaga aping cliche
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Anyone wanting to “ape” Balenciaga’s ads or whatnot must be soft in the head (to put it politely) after the backlash from a couple of years ago.
Demon said:
Jaguar can do whatever they want.. but they are already making the mistake of assuming anyone criticising is vile and hateful and just some form of Bigot.. this is woke copium 101..
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Absolutely, this seems like a default setting now when people don’t “buy” what you’re selling, whether it be cars or video games.
 
I'm confused. The criticism was targeted at the absolute trolls calling people all sorts and digging out their personal life on social media to make fun of. Its borderline football holligan-esque.

I'm not sure regurgitating it with you own spin on it makes you much better? Please learn how to read the details and context rather than word souping a headline. Have you seen the name the Managing Director is being corrected to just based on his current name? Pathetic, you can't justify that.

Demon said:
Jaguar can do whatever they want.. but they are already making the mistake of assuming anyone criticising is vile and hateful and just some form of Bigot.. this is woke copium 101..
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Let me help you here, must be cloudy up on that soap box, they are criticising THE vile and hateful comments!
 
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Jonnycoupe said:
Ive boycotted Rroff creditability since i learned he not only drives a Nissan Pickup but then sees it as the second coming of vehicular transport.... is that the same? :D
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It gets worse - pretty sure he wrote it off (or it snapped it half) and he now drives a Qashqai
 
dlockers said:
It gets worse - pretty sure he wrote it off (or it snapped it half) and he now drives a Qashqai
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OT but the QQ gets a really bad rap but having prviously owned one for 8 years (and a pretty crap one at that - the older shape from 2012 with a 1.5 diesel engine) its not all bad. its practical, comfortable, nice high driving position and other than DPF issues ours was reliable as well.
 
People fully understand the context of the MDs comments, what he should have done is ignored them..

Jonnycoupe said:
Let me help you here, must be cloudy up on that soap box, they are criticising THE vile and hateful comments!
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No soapbox from me, I'm just looking at what is being reported and in context of the other things he's said:
Defending the advert, Rawdon Glover, Jaguar managing director, told the Financial Times that it was not meant to be a "woke" statement and that the intended message had been lost in "a blaze of intolerance".
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All I'm pointing out is he's playing directly in to the media's hands, He's using THE vile and hateful comments from a minority of idiots to which we all find distasteful, calling them out whilst also painting this picture of large scale intolerance from people claiming its Woke.. it's all a familiar left and right tactic to tar everyone with the same brush whether by design or not, why labour on a minority of idiots?

Jonnycoupe said:
The 15 DEI 'groups' includes a group for employees who have lost babies early - great one to regurgitate what you've read though?

Based on the attitude of typical midlands factory floor workers I'm surprised theres only 15!
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It was a video, not an article, the context was clear about inclusion and DEI and 15 DEI Groups, and if it turns out that some of those groups are not even remotely associated with DEI but just well meaning support groups, then it really isn't showing him in a good light..


That video is just DEI cringe I'm afraid..

If you are saying that internally it's nothing like he's portraying, then it's pretty shallow of him to do that is it not?
 
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