Terrible Jaguar re-brand

NickK said:
Firmly wedged in the Butt Fugly camp.

I know what they're attempting todo - take the concept of vintage ownership (ie the same thing that makes vintage watches cool), reissue a new design to capture that market trend. The original was not a pretty car, it was a badge of money.
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Yeah, I usually like restomods, but this looks a bit of a mess, really over styled.
 
Conscript said:
I'm sure not many people are cross shopping between a quarter of a million pound Jaguar restomod and an EV daily.
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That's why it would be that and a "cheap" petrol car to use daily. Pick something which also won't depreciate much.
 
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Simon said:
When you buy a £250k car I don’t think you care too much
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Yea you say that, but look at all the millionaire youtube car collectors weighing up running costs and projected value of what they buy :D

People spending that much want it to be worth something in a few years. Not take a flat's worth of depreciation.

It's funny how a garage operation can make more desirable and better Jags. But JLR can't.
 
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yes that TWR thing is horrible - Purdy/Steed wouldn't be seen dead in one, how are they making body panels such that they have to have that horrible slab/angled form - it's like it's inspired by a transformers film,
worse than the ford capri.
I think the dodge muscle car ev's have body form much more nostalgic from USA 60s/70s

Hows the stock market appraisal of jaguar going post-add ? or it's just invisible within the TATA
 
jpaul said:
yes that TWR thing is horrible - Purdy/Steed wouldn't be seen dead in one, how are they making body panels such that they have to have that horrible slab/angled form - it's like it's inspired by a transformers film,
worse than the ford capri.
I think the dodge muscle car ev's have body form much more nostalgic from USA 60s/70s

Hows the stock market appraisal of jaguar going post-add ? or it's just invisible within the TATA
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I was on my phone when I first saw it so had mixed impressions, but there was something in the back of my mind I couldn't quite figure out regarding the look.

Seeing it on my monitor and reading this post made me realise, it looks like a bloody US muscle car.
 
Dammit I miss all the good stuff :(


On the way home tonight a beautiful, minty fresh E-Type drove past. Like full-on concours condition, I gave the guy a thumbs up and he lit up like a christmas tree. It was also really noticeable how small it is in today's traffic, it almost looked like a kei car :eek:

It was at that point that I actually clicked how crap this new rebrand is. From legendary classics like that E-type to a load of gender neutral kids acting weird, what a change.

I get that Jag will likely never relive those glory days of the e-type and that they're barely clinging on to relevance in today's market but still, such a shame. They should've spun off a new sub-brand or something, rather than throw the baby out with the bath water.
 
''You'll never guess what mate, I won that dream car giveaway the other week!!!"

''You're kidding, BMW Asia inspired 2.5 ton grill special?!"

"Haha, even worse, it's that new Jaguar thing after the re-brand. You know that guy over the road who's been really down in the dumps after his 4th range rover got stolen in 5 seconds and who's paying about 4k to insure it, even he was laughing at it!"
 
jpaul said:
musk in implicated up to his neck in the escalation of the jag issue with his tweets - please keep up
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What, one tweet asking a sarcastic question means "implicated up to his neck"?

Are you on crack or heroin?

Edit: Just clicked on the link in your earlier post too and now you're bringing BMW's design concepts in to a Jag discussion?

What the actual **** goes on in your head :confused:
 
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