Terrible Jaguar re-brand

A long bonnet is a hallmark of big expensive cars.

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Oh I hear you but when's the last time you saw a new car and thought 'ooft, they got that right?'

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Jaguar are doing ugly like every other manufacturer.
Design is very subjective and new designs/changes usually take a few years to settle into people minds.
Also, change is usually tough for most people to adopt & accept and triggers the 'OMG WHAT HAVE THEY DONE' messages across social media.

Often the same people then complain about some designs being stagnant and boring.

Either way - I've come to realise that we would all still be living in caves and catching fish with hand made spears, if anti-change people got their way ! :p
 
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Jaguars new car looks like what a car would look like, if you were trying to make a cake of a jaguar with marzipan.

it literallly has the lines of a cake... look at the front end... its a cake
 
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Forget about them copying the 2003 Cadillac Sixteen concept car, how about JaG copying the production Cadillac Celestiq from the now?
Haha.......definitely looks like the Sixteen became real = Celestiq. Even the interior looks the same

Edit: could it actually be the same car? Looks like it shares a lot of similar target market/premium look and feel.
 
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dare to be different = short bonnet - long enough for crash structures, reactive bonnet for pedestrain safety .. modern version of esprit ?
reduce that rotational moment
 
Why the need for the long bonnet? It is an EV after all. At least jaguar have form as they had those rear buttress on the XJS even though it was front engined.

A big frunk to carry more oil paintings. Though I'm not sure that is the intended audience this time; people with style (and Interpol warrants) :D
 
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2 hours to go ... can't see a broadcast feed link from Miami - jonny ?
I don't believe they already leaked images, this isn't the labour cabinet.
 
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