Terrible Jaguar re-brand

dlockers said:
Someone tweaked the design into something actually quite nice:

J27UOit.png


F-type grand tourer would be a winner in my book.
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Looks too much like an Aston Martin...

Which is part of the problem. If you had F-Type SVR or Project 7 money you also had Aston Martin money.

Those spy shots look like there is bits stuck to the body work to disguise the actual shape, about all you get from it are the proportions which does look a bit like the concept,
 
Tata might want to sell though, with an offer they can't refuse ?
still think Musk picking up Jaguar would be a good deal for all - high end product segment for him - they get access to his drivetrain and vertical integrated manufacturing efficiency,
maybe they have been trying to make themselves more marketable with this palaver. They get a foot in the USA/Trump door.
 
jpaul said:
Tata might want to sell though, with an offer they can't refuse ?
still think Musk picking up Jaguar would be a good deal for all - high end product segment for him - they get access to his drivetrain and vertical integrated manufacturing efficiency,
maybe they have been trying to make themselves more marketable with this palaver. They get a foot in the USA/Trump door.
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Aren't Musk and Trump are anti-woke?
 
CaneyJ said:
Why would Musk want to dilute Tesla even further?

They are struggling as it is at the moment.

All EV makers are. Ask Lotus.
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Lotus are owned by Geely who also own Volvo, Polestar and a bunch of Chinese brands most have never heard of. They are not a tiny brand working out of a shed in Norfolk anymore.

In reality most car manufacturers are having issues to a degree, due to relatively soft demand across the board, not just in EV.

Ironically JLR as a whole seem to be doing fine but that’s largely because people want aspirational SUVs which Land Rover do very well and don’t old man stigma like Jag.
 
b0rn2sk8 said:
Ironically JLR as a whole seem to be doing fine but that’s largely because people want aspirational SUVs which Land Rover do very well and don’t old man stigma like Jag.
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IMO Jag are running scared under the impression Jag have old man stigma far more than they have - at least amongst my acquaintances those buying them typically at the moment are in their early 40s or just hitting 40 working professional roles in stuff like finance and they don't find this rebrand to their tastes at all.
 
Rroff said:
IMO Jag are running scared under the impression Jag have old man stigma far more than they have - at least amongst my acquaintances those buying them typically at the moment are in their early 40s or just hitting 40 working professional roles in stuff like finance and they don't find this rebrand to their tastes at all.
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It does seem an odd move, our existing customers are fuddy duddies so we need to target young people with a 100k+ electric car, completely failing to grasp the reason customers are older is they're the ones with the money.
 
Jokester said:
It does seem an odd move, our existing customers are fuddy duddies so we need to target young people with a 100k+ electric car, completely failing to grasp the reason customers are older is they're the ones with the money.
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It is possible they have misinterpreted the boujee middle (30-39). There is a massive tax trap over 100k, and if you have kids its like a 6-10 year prison sentence (depending on when you have them). I have friends/colleagues looking to scrub upwards of 50k a year because the childcare support is so lucrative (I value it at almost 15k for myself alone - to earn that I'd need £140k just to break even). So if this comes in at ~30k a year gross, I think you'll be surprised how many younger people do pick them up...

If salsac perks end, the gravy train will end pretty abruptly though.
 
Rroff said:
IMO Jag are running scared under the impression Jag have old man stigma far more than they have - at least amongst my acquaintances those buying them typically at the moment are in their early 40s or just hitting 40 working professional roles in stuff like finance and they don't find this rebrand to their tastes at all.
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I don't think it's really anything to do with the image of who's buying the cars, simply that not enough people were buying the cars. For the current Jag's to be competitive they need to sell 10x-100x as many. Given they've tried that for the last few years and got nowhere, I can understand trying to move to a more profitable market segment where they can sell similarly low volumes but actually make money.

Will it work? We'll find out. It may be the end of Jag but not making a big change would also be the end of Jag.
 
Rroff said:
IMO Jag are running scared under the impression Jag have old man stigma far more than they have - at least amongst my acquaintances those buying them typically at the moment are in their early 40s or just hitting 40 working professional roles in stuff like finance and they don't find this rebrand to their tastes at all.
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I’d imagine those people you mention would sooner have the car in the image @dlockers posted than an XE or an XF.

As Mrs Sk8 would say there is nothing that screams ‘old man’ more than driving round in one of those two cars. I can’t say I disagree but I’m not yet 40 so that might change :p.

Going back to what was actually unveiled, it certainly isn’t offensive but it’s hard to have any opinion on it or get excited about it because it isn’t a real car and isn’t going to be made.

I just find concept cars completely uninteresting - show me the actual product.

dlockers said:
If salsac perks end, the gravy train will end pretty abruptly though.
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The question isn’t ‘if’, it’s ‘when’ and the answer will be sometime in the next parliament as any ICE car will be all but banned by that point so there is no need to provide any incentives.
 
b0rn2sk8 said:
I’d imagine those people you mention would sooner have the car in the image @dlockers posted than an XE or an XF.

As Mrs Sk8 would say there is nothing that screams ‘old man’ more than driving round in one of those two cars. I can’t say I disagree but I’m not yet 40 so that might change :p.
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:mad: I had an XE and an XF. The XF was pretty "lol" as I went for an XE but they weren't ready yet. I was 25 lol.

b0rn2sk8 said:
The question isn’t ‘if’, it’s ‘when’ and the answer will be sometime in the next parliament as any ICE car will be all but banned by that point so there is no need to provide any incentives.
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You reckon they'll bin the whole "pay out of gross"? I never experienced company cars before EVs so can't comment as to what normal was.
 
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