Terrible Jaguar re-brand
- Thread starter Stu999
- Start date
Soldato
Done
(I own a Dreamcast and it's still connected to the TV)
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Caporegime
The Audi A2 was the right car in the wrong century. Especially when fuel was cheap.
The Sega Dreamcast failed because of how poorly Sega did with the Saturn and totally alienated its customer base as a result. Trust was gone and everyone just waited for the PS2.
Jaguar is in a similar problem now. They have totally alienated their customer base who would be the only ones to really afford an "upmarket" Jaguar and instead target a demographic that is absolutely tiny who are mostly poor. They also made the G in Jaguar capital! The more you look at it the worse it gets.
The more this unravels the more Jaguar seem to deserve this. How was this guy given free reign to completely obliterate intellectual property!?
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Soldato
Disagree.
Lmao! 'Copy nothing' by doing the same clapped out crap as everyone else.
Associate
Shame this had to be inflicted upon Jaguar. Of all the car companies in existence i'd say their brand & stereotypical clientele is probably the most ill-fitting.
Grace, pace, space, flirtatious ladies men, un-PC oldies, dodgy geezers & likeable criminals
John Thaw would be spinning in his graveShame this had to be inflicted upon Jaguar. Of all the car companies in existence i'd say their brand & stereotypical clientele is probably the most ill-fitting.
Grace, pace, space, flirtatious ladies men, un-PC oldies, dodgy geezers & likeable criminals
Caporegime
John Thaw would be spinning in his grave
Johnnycoupe is probably spinning in his office chair.
I guess perhaps there’s an element of “any publicity is good publicity”?
It’s still hard not to view an ad campaign that actively alienates and offends most of your core consumer base as being commercial suicide though?
How exactly is this going to drive sales of Jaguar cars though?
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Soldato
Twitter is full of overreactions, quite funny to read. People saying "I was considering four cars, but after this, I wouldn't buy a Jaguar".
The F-Type and F-Pace, especially in SVR flavours are very good cars based on what I've read. My Dad's 15 plate XF was a nice car, it was only really the awful infotainment system that I didn't think was great.
The F-Type and F-Pace, especially in SVR flavours are very good cars based on what I've read. My Dad's 15 plate XF was a nice car, it was only really the awful infotainment system that I didn't think was great.
Agree, lexus Europe have adopted a different approach to lexus north America.
Lexus Europe has decided to go for the more niche end of the market, they had the original is200, it sold very well but mostly to youngsters and they didn't like the image, so they pushed further up market and left BMW to take those punters.
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Caporegime
Lc500 was a brilliant car
No such thing as a cheap Lexus. Keeps the riff raff away, myself included.
Not explored the full model range but I guess it also means you don't end up with a white 116i MSport equivalent in the range.
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Caporegime
That's why you buy a 2-3 year old one for half the price!
Their model range is mainly a load of SUV's that are worse than the German equivalents.
The LC500 is great but the sales figures are so small it may as well not exist. Same goes for the LS, I actually wanted to try one but they are so rare.