They might, 10 months is the best part of a year and the competition is pretty fierce at the minute, Apple need to get firmly back on top.
I agree with this. Besides, 10 months or 12 months, there is no difference. Those who bought a 4S late can't really complain when it is openly known that the 5 may be released very soon, and for those who are looking to upgrade from an iPhone 4, the earlier the better.
they are already on top, have you used the SGSIII its awful in comparison to the 4S
No it isn't.
Both are a matter of opinion. Neither device is "better", but one can have a preference. Heck, it's not really a case of S3 vs 4S, more a case of Android vs iOS.