Waiting for Nvidia is exactly what they are doing, i do believe that they wanted to price $600 to £700 and then Nvidia dropped the 5070 for $550, which isn't a bad price in the context of what Nvidia GPU's cost now, tho it also depends on performance.
This present a compounding problem form their point of view, they still have RX 7000 series stock which they will now also have to reduce by more than they perhaps intended, if they now have to reduce the 9070 XT to $550 with the 9070 to $450 then the 7900 XT will have to be $400 if not $350 with the 7800 XT less and the 7700 XT less again.... or they will end up as stock written off, AMD have had to do that so many times i think it gives them nightmares.
That $100 reduction in price they now have to make is a very serious kick in the guts for them and now they are running around like their hair is on fire.
Nvidia will do whatever it takes to keep that 90% market share, or even reduce AMD's share by more, they are not going to give you a break, there is nothing you can do about that, AMD, Nvidia can easily afford to play these games, you can't, go from there.... i have said this before, i will say it again, just do the best that you can do and put it on the market when its ready and the most attractive price you can, if people like it they will buy it, if they don't you did your best and you need to think about your future in this space.
The absolute worst thing you can do is worry too much about Nvidia, try to guess what they are going to do and deluding yourselves that you can in some way catch them off guard, even if by some miracle you do catch them off guard Nvidia have no problem with repricing their products to deny you that win the very next day, you can't win.
Right now you're allowing Nvidia to dictate everything you do and they are making you look like fools, stop it.
This present a compounding problem form their point of view, they still have RX 7000 series stock which they will now also have to reduce by more than they perhaps intended, if they now have to reduce the 9070 XT to $550 with the 9070 to $450 then the 7900 XT will have to be $400 if not $350 with the 7800 XT less and the 7700 XT less again.... or they will end up as stock written off, AMD have had to do that so many times i think it gives them nightmares.
That $100 reduction in price they now have to make is a very serious kick in the guts for them and now they are running around like their hair is on fire.
Nvidia will do whatever it takes to keep that 90% market share, or even reduce AMD's share by more, they are not going to give you a break, there is nothing you can do about that, AMD, Nvidia can easily afford to play these games, you can't, go from there.... i have said this before, i will say it again, just do the best that you can do and put it on the market when its ready and the most attractive price you can, if people like it they will buy it, if they don't you did your best and you need to think about your future in this space.
The absolute worst thing you can do is worry too much about Nvidia, try to guess what they are going to do and deluding yourselves that you can in some way catch them off guard, even if by some miracle you do catch them off guard Nvidia have no problem with repricing their products to deny you that win the very next day, you can't win.
Right now you're allowing Nvidia to dictate everything you do and they are making you look like fools, stop it.
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