Hardware wise I think AMD has a winner on their hands and if priced right could make the 5070 and perhaps even the 5070ti look like silly choices, nothing new there. With this is mind though, it is still an uphill battle due to the mind-share NVIDIA has and we've seen in the past how NVIDIA sometimes have asked for odd types of tests from reviewers. So if you want to come out and look like the better choice the battle has to be on your(AMD's) terms and not NVIDIA cause NVIDIA will do anything to change the rules to suit their need(perks of being the biggest dude in the room?). Just look at their own benchmarks, pure BS most of it.
AMD gets wind of what NVIDIA has to offer and stalls and NVIDIA ends up launching first, goes up against previous gen, wins on performance, improves slightly on perf/dollar, no need for a special cook book from NVIDIA to take a win here. AMD launches afterwards and gets reviews not influenced by NVIDIA and its against NVIDIA's newest generation and based on the leaks could get some even battles and therefor some wins IF priced correctly and overall look like better choice when it comes to value for money, heck even RT isn't that fare behind, again if rumours are to be believed.
Never thought NVIDIA would give this round away for free, and Jensen might still have some cards up his sleeves, but 5000 series looks rather disappointing IMHO, mainly due to the MSRP. Not that much raster improvements and heavy emphasis on fake AI frames and personally I'm a bit tired of AI this and that. I don't think I'm the only one. Heck even
@mrk is skipping the 5090 <-Nuff said!