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*** The AMD RDNA 4 Rumour Mill ***

I would have paid £550 for the XT at the speed the leaks suggest. Its extremely easy to pick a price which will sell.

If stock has been ready to go for this long I am strongly suspecting, as others have said, that AMD absolutely shot themselves in the foot by selling at too high a price. Lots of talk about Nvidia having 0 stock as well, so if thats true and AMD are aware, they are now using the time to either fine tune performance to justify it, or they are having some arguments with suppliers about price reductions.

I've never followed GPU lau ches very much, this is the first time, and what a warm welcome it has been :cry:
I think £550 may be cheap for a 9070XT if it has similar performance to the 5070Ti (whats that one going to cost $750?).
 
Tariffs don’t work like that. If the US are putting tariffs on UK goods (it’s a universal tariff, not just the EU) to promote the sale of domestic goods, then the UK retaliates with tariffs on US goods.

So you end up with a tariff war and escalation of import costs on US goods.
somehow, tarriff's or not, prices always seems higher in the UK then in the US or EU. As we see these GPU price rumours in USD then it will be interesting how much that we will have to pay for them.
 
Waiting for Nvidia is exactly what they are doing, i do believe that they wanted to price $600 to £700 and then Nvidia dropped the 5070 for $550, which isn't a bad price in the context of what Nvidia GPU's cost now, tho it also depends on performance.

This present a compounding problem form their point of view, they still have RX 7000 series stock which they will now also have to reduce by more than they perhaps intended, if they now have to reduce the 9070 XT to $550 with the 9070 to $450 then the 7900 XT will have to be $400 if not $350 with the 7800 XT less and the 7700 XT less again.... or they will end up as stock written off, AMD have had to do that so many times i think it gives them nightmares.

That $100 reduction in price they now have to make is a very serious kick in the guts for them and now they are running around like their hair is on fire.

Nvidia will do whatever it takes to keep that 90% market share, or even reduce AMD's share by more, they are not going to give you a break, there is nothing you can do about that, AMD, Nvidia can easily afford to play these games, you can't, go from there.... i have said this before, i will say it again, just do the best that you can do and put it on the market when its ready and the most attractive price you can, if people like it they will buy it, if they don't you did your best and you need to think about your future in this space.

The absolute worst thing you can do is worry too much about Nvidia, try to guess what they are going to do and deluding yourselves that you can in some way catch them off guard, even if by some miracle you do catch them off guard Nvidia have no problem with repricing their products to deny you that win the very next day, you can't win.
Right now you're allowing Nvidia to dictate everything you do and they are making you look like fools, stop it.
 
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We have higher VAT on goods and the pound is quite weak. So we tend to pay just about 1:1 ratio for good prices in dollars. If tariffs are indeed introduced to counter Trump tariffs, the we could end up paying a lot more.
 
No Fe 5070ti so likely £800+
So 9070xt even at £600 and going by leaks looking pretty good alternative

And the 5070 is just a waste
Agree - 5070Ti £800+. if 9070XT has similar performance then I would be very interested even if it was just £50 cheaper (say up to £750). A leak suggested that 9070 will have the same number of cores as the 9070XT but a slower base clock of 2.21 vs 2.4 ghz (say 10% slower). The 9070 may have a much better price to performance ratio and yet still good for gaming at 1440. I cant wait until March to decide whether to buy between a: 5070Ti; 9070XT; or a 9070.
 
This present a compounding problem l form their point of view, snip

Sorry for snipping your post but it is now clear AMD were never targeting the 7700 XT and 7800 XT for pricing. They were planning to launch these 7700 XT and 7800 XT replacements at higher tier prices.

They were hoping Nvidia would up their prices and then undercut them by the usual sub 10% and assume it was a win.

Nvidia price the 70 series at $650 to $850. AMD come in at $600 to $800 and think “yay aren’t we awesome” before wondering why everyone points at them and laughs.

Now they are suddenly $100 to $150 overpriced and have now no room to manoeuvre and wondering how to respond.
 
Tariffs don’t work like that. If the US are putting tariffs on UK goods (it’s a universal tariff, not just the EU) to promote the sale of domestic goods, then the UK retaliates with tariffs on US goods.

So you end up with a tariff war and escalation of import costs on US goods.
goods Tariffs are based on production country of origin not headquarters
 
Hardware wise I think AMD has a winner on their hands and if priced right could make the 5070 and perhaps even the 5070ti look like silly choices, nothing new there. With this is mind though, it is still an uphill battle due to the mind-share NVIDIA has and we've seen in the past how NVIDIA sometimes have asked for odd types of tests from reviewers. So if you want to come out and look like the better choice the battle has to be on your(AMD's) terms and not NVIDIA cause NVIDIA will do anything to change the rules to suit their need(perks of being the biggest dude in the room?). Just look at their own benchmarks, pure BS most of it.

AMD gets wind of what NVIDIA has to offer and stalls and NVIDIA ends up launching first, goes up against previous gen, wins on performance, improves slightly on perf/dollar, no need for a special cook book from NVIDIA to take a win here. AMD launches afterwards and gets reviews not influenced by NVIDIA and its against NVIDIA's newest generation and based on the leaks could get some even battles and therefor some wins IF priced correctly and overall look like better choice when it comes to value for money, heck even RT isn't that fare behind, again if rumours are to be believed.

Never thought NVIDIA would give this round away for free, and Jensen might still have some cards up his sleeves, but 5000 series looks rather disappointing IMHO, mainly due to the MSRP. Not that much raster improvements and heavy emphasis on fake AI frames and personally I'm a bit tired of AI this and that. I don't think I'm the only one. Heck even @mrk is skipping the 5090 <-Nuff said!
Leave me out of this!!
 
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