*** The AMD RDNA 4 Rumour Mill ***

[gpuerrilla]

So what's the tldr?

From memory a bios update but the rest is pretty much what some posts on here covered like waiting for performance of 5070, driver optimising.

 

[Octoplex7]

So what's the tldr?

False advertising (ironically appropriate when discussing RDNA 4).

 

[Grim5]

From memory a bios update but the rest is pretty much what some posts on here covered like waiting for performance of 5070, driver optimising.

Doubt its a software update, otherwise AMD would be asking retailers to return their stock

 

[adidan]

So we currently have rumours suggesting a price of $unknown that is not being sold as yet because of reasons.

That's the situation as far as I can tell at the moment.

 

[SuperElectric]

I love how people come in here to say they're so not interested in the drama, pearl clutching, bed-wetting (?), etc.

Isn't the 'rumor mill' the perfect place for peak drama?

Also, is AMD going to be waiting with us for the 5070/5070Ti review embargo to lift in February, watching GN/HUB at 2pm so they can figure out how to sell a GPU?

 

[ICDP]

Yeah so called leakers tend to rehash the same info and put their own spin on it for clicks. At least the graphs MLID showed seem legit.

To be fair if this ends up a $500 to $650 release and AMD give ~20% price performance over the the 5070 and the 5070Ti, they could still salvage this somewhat.

But if they give us the usual ~10% with a bit more VRAM, then that’s just the same failed strategy that has lost them 25% market share in about 6 years.

 

[gpuerrilla]

Yeah I mean prices are known thanks to nvidia setting it already and regular folk have already compiled a % improvement from the super cards and original ones so pricing them is straight forward you would have thought.

Here's me thinking these huge corps have spies in competitors and get direct info from board partners should be more informed ahead of anyone.

Yeah so called leakers tend to rehash the same info and put their own spin on it for clicks. At least the graphs MLID showed seem legit.

To be fair if this ends up a $500 to $650 release and AMD give ~20% price performance over the the 5070 and the 5070Ti, they could still salvage this somewhat.

But if they give us the usual ~10% with a bit more VRAM, then that’s just the same failed strategy that has lost them 25% market share in about 6 years.

Tbh I think they decided it would save them money by no high end and focusing on just two sku's. More or less same hardware since last gen just tweaks and dedicated AI chips still using GDDR6 - it should be a cost effective solution and been in production for a while. The old £50 cheaper with some extra vram probably was their go to strategy for gaining market share...

 

[Octoplex7]

They need to make an AMD episode about this

 

[TNA]

The RX7000 series overall was a disaster. AMD share has gone from 24% 3 years ago to 10% late last year.

It makes me laugh when knowing this full well AMD die hards act like nothing to see here, all is well. How does it impact me etc etc.

Come on man. We all want AMD to do better. Yes, some may want it so nvidia price their cards better but so what. Seeing AMD at 30-40% market share again would be awesome.

That said I ain't buying their cards out of charity. They need to make or price a card properly to make me want to give them my money.

Supporting the underdog days from me are long gone.

 

[Joxeon]

Yeah I mean prices are known thanks to nvidia setting it already and regular folk have already compiled a % improvement from the super cards and original ones so pricing them is straight forward you would have thought.

Here's me thinking these huge corps have spies in competitors and get direct info from board partners should be more informed ahead of anyone.

I think AMD planned to launch without FSR4 being ready but then they got wind of DLSS4 and the cheaper than expected pricing so pulled the launch.

 

[TNA]

What happened to wanting to get market share?

I guess it turned into an overclockers dream.

Haha. Yeah let's give them the benefit of the doubt. But if they price it for say £600+ it will be hilarious.

 

[gpuerrilla]

I think AMD planned to launch without FSR4 being ready but then they got wind of DLSS4 and the cheaper than expected pricing so pulled the launch.

I can live without fsr4 being ready, they did it with fsr3 right? I don't think dlss4 would have been a shocker, like I said surely they have moles or informers monitoring one another's progress to keep partially in the loop or even just scoping out engineering samples being tested about. If they were surprised by the cheaper than expected 5070 then it should have been part of the 'what if' scenarios a company does no. I would think nvidias bom costs and development would be harder to shave down compared to AMD and the package comparing the two but maybe its something else..

 

[Joxeon]

I can live without fsr4 being ready, they did it with fsr3 right? I don't think dlss4 would have been a shocker, like I said surely they have moles or informers monitoring one another's progress to keep partially in the loop or even just scoping out engineering samples being tested about. If they were surprised by the cheaper than expected 5070 then it should have been part of the 'what if' scenarios a company does no. I would think nvidias bom costs and development would be harder to shave down compared to AMD and the package comparing the two but maybe its something else..

Cards like the 5070 are ridiculously cheap to make though with a 60 class 267mm2 die, even the 70ti and 80 are probably comparable in costs to a 9070XT/9070 when you then factor in the discounts for the bulk component buying power Nvidia have, also RnD is split with enterprise of which Nvidia are making nearly 30b a quarter.

 

[Bidley]

A few thoughts!

I'm pretty positive, on balance. Not great for me because I have no patience, but long term it makes sense.

If they release it now, it means they're not confident enough to go up against the 5070/ti. They know if it was released this week, it would be compared against the 4070 cards, which would be ok until the 50 lot come out and they might suddenly look rubbish, like I imagine the B580 will.

Of course they then miss out on the free hit of the positive reviews that will remain forever despite losing context within weeks.

They made a decently big deal out of FSR4 being machine learning and developed for RDNA4, so if that wasn't ready for launch the usual whining will ensue.

Lastly, being willing to put a launch on hold, with cards with reviewers and in shops, to make sure they get it right cannot be a bad thing. What their intentions were before the pivot makes no difference in the grand scheme of things.

Of course they could release it at the same price as the 5070/ti, with worse performance, no FSR4, no stock, driver issues and a little gremlin that pops out of the GPU box and defecates in your cereal, but you never know

 

[tommybhoy]

It makes me laugh when knowing this full well AMD die hards act like nothing to see here, all is well. How does it impact me etc etc.

Come on man. We all want AMD to do better. Yes, some may want it so nvidia price their cards better but so what. Seeing AMD at 30-40% market share again would be awesome.

That said I ain't buying their cards out of charity. They need to make or price a card properly to make me want to give them my money.

Imo, the only chasing AMD is and always have done since Lisa arrived is chasing maximum profits, which means price them high and adjust until they start selling with big RDNA4 diverted to AI for that maximised profit=nothing at all to do with increasing market share.

Only if 70XTX is faster than the Ti and priced lower than the 5070, then and only then would I take AMD at face value for chasing down market share.

For £224 less than the 4080, my XTX 'in the settings I play' saved me the £1730 cost of the 4090 I didn't keep as the 4080 didn't have enough vram for my gaming needs, that's why I'm so vocal on Vram regardless the flack my way:thumbsup

As DLSS4's made a drastic improvement over NV's recently official debunking of the DLSS2 better thanNative narrative, Nv's now peaked my interest with the DF vid showcasing DLSS4

Supporting the underdog days from me are long gone.

100%

XTX was my first AMD gpu in over ten years, I'd rather spend £500 rather than £729+ if they perform similar, however, at this point if AMD think the XT at £650+ v's 70TI and it's only got MLFSRv1 v's DLSS4 is a good idea with RT'ing gaining momentum, they've lost the plot!

If 70XT doesn't come in under the 5070 with the performance to hit the 70ti, it'll be business as usual at AMD-profit first, market share-we don't give a ****!

And I'll give in and go Nv again, who knows if AMD will still be selling dgpu's if they don't deliver this time, the XTX could be my last when the XT doesn't reach the PP I'm willing to pay AMD my monies, the Nv experience is well worth the premium over AMD.

:thumbsup

 

[ICDP]

The 7000 series was indeed a disaster, actually great GPUs but as usual it’s all AMDs **** poor marketing that made them DOA.

Yes I know that Nvidia’s 4000 series launch was arguably even a bigger disaster but they recovered a lot better than AMD did.

From memory of the 7000 launches we had:

1. Poor pricing in the 7900 XT. Even compared to its larger XTX sibling it was massively overpriced. Should have been £650 - £700 from launch. When it ended up there within 6 months of release it was even re-reviewed by some tech sites. It then was praised as a great GPU at a great price. Even better than the 4070Ti Super at that price.

2. 7900 XTX was not as bad when compared to the 4080 in raster. On the face of it you were getting 20% better price/perf. Then factor in worse RT, FSR3 wasn’t ready and DLSS was much better. So on balance the 4080 was actually a better buy all things considered. Eventually when prices started to drop Nvidia brought out the 4000 super range.

3. 7700 XT and 7800 XT were over half a year late and any value perception was destroyed by Nvidia ******* on AMDs corn flakes with the 4000 super range.

4. 7900 GRE. AMD struggled to even decide if it should be released in the west and when it was released it was far too late and despite a good price it barely shifted the needle.

5. FSR 3 was not ready on release and when it did come almost a year late, it was still meh. AMD did not remotely leverage the alleged AI features of RDNA 3 at all.

Sorry for the long post. It’s just worth pointing out that despite having very decent GPUs in RDNA 3, that AMD still mismanaged the launch. They overpriced them, launched the mainstream SKUs far FAR too late and failed to deliver promised features anywhere near launch (FSR 3 almost a year late).

All of the above lost them both mind share and more importantly, market share.

AMD themselves have claimed to have learned from these mistakes. Let’s hope they have, but early indications point to them learning nothing for the RDNA 4 release.

 

[harmattan]

Yeah I mean prices are known thanks to nvidia setting it already and regular folk have already compiled a % improvement from the super cards and original ones so pricing them is straight forward you would have thought.

Here's me thinking these huge corps have spies in competitors and get direct info from board partners should be more informed ahead of anyone.



Tbh I think they decided it would save them money by no high end and focusing on just two sku's. More or less same hardware since last gen just tweaks and dedicated AI chips still using GDDR6 - it should be a cost effective solution and been in production for a while. The old £50 cheaper with some extra vram probably was their go to strategy for gaining market share...

One thing that occured to me on why AMD may be waiting... actual prices aren't known really at this point. Yes, nV stated RRP of $550 for 5070. But we all know AIBs and retailers will be jacking up prices through the roof this round for nV cards. When 5070 FE comes in at £550, as usual, they will be sold out in a gnat's heart beat (yes, I know insects don't have a heart). What will be left for everyone are AIBs that are priced 50-200 above RRP. When the actual, average out-the-door price for a 5070 is £650, that opens up options for AMD.

AMD may therefore be waiting to see what actual street prices is on 9070/xt competitors, and AIBs for AMD have more wiggle room on pricing so can stick closer to RRP.

Edit: I'm not making excuses for AMD here, just postulating their rational for an otherwise inexplicable delay.

 

[Game]

Where do you get these from? Is it possible to get these going back to Q3 2022? Want to see if this is typical results for this store or an outlier.


I imagine it's greed. They're trying to maximise profit. An evil concept when Nvidia do it, but I'm sure it's fine when AMD do it.

the 7800xt is the best selling midrange on rainforest .com/.de/.co.uk so there must be something in it

I expected it to be the 4070s

 

[ICDP]

the 7800xt is the best selling midrange on rainforest .com/.de/.co.uk so there must be something in it

I expected it to be the 4070s

Exactly why it makes no sense for AMD not simply repeating this winning formula. The 7700 XT, 7800 XT and to a lesser extent the 7900 GRE pricing were the only rays of sunshine to come from the 7000 series releases.

For AMD to be this indecisive when recent history showed them a winning formula, is just mind boggling.

9070 £450
9070 XT £550

That makes them sort of straddle the 7800 XT and 7900 GRE launch MSRP. Still decent prices and a decent uplift in price/perf and features given the big RT and FSR improvements. But nope, rumours indicate they actually were planing more like £600 - £750. If true they were planning to price these up a couple of tiers.

 

[Jono8]

It makes me laugh when knowing this full well AMD die hards act like nothing to see here, all is well. How does it impact me etc etc.

Come on man. We all want AMD to do better. Yes, some may want it so nvidia price their cards better but so what. Seeing AMD at 30-40% market share again would be awesome.

That said I ain't buying their cards out of charity. They need to make or price a card properly to make me want to give them my money.

Supporting the underdog days from me are long gone.

I mean, they just priced their cards in around the same ballpark as their Nvidia counterparts (in non RT and dlss perf), but had worse ray tracing and not as mature frame gen tech/software etc.

I guess they don't want market share, as the only way to increase that this time is to actually have their cards making their Nvidia counterparts look expensive.