*** The AMD RDNA 4 Rumour Mill ***

[humbug]

Depends on how that is measured, on the GPU hierarchy the 4070 is in the lower levels but i think anything that costs £500 to £600 is in the high end. Ok Its right, the 4070 is in the lower hierarchy but i don't like the idea of normalising £500+ being the cost of a lower tier GPU.

Imagine that for CPU's.

 

[CAT-THE-FIFTH]

We are getting more games with built in RT and the 7000 series seem to be performing well. For example, Indiana Jones the 7800XT gets 50fps at native 4k with no upsaclling or anything and that game has built in RT , but for some reason when you turn on RT in Alan Wake 2 or Black Myth the 7800XT falls below even the 4060ti lol. I'm wondering why there is such a disparancy ?

Because Nvidia knows the weaknesses of the AMD RT implementations,so pushes effects with run worse on them and makes their own cards look better.

 

[Sumanji]

<Snip>

Hey @melmac, my dude! Looks like you forgot to engage on this discussion, buddy!

I await your response with baited breath

Are you ok?

I sure hope he is! I was looking forward to a substantive, fact-based discussion that is free from name-calling and amateur dramatics

It's simple market manipulation to create the impression of demand.

Cat, I wish you could be less dramatic and more precise with your language.

See here - it doesn't mean what you want it to mean.

Prices are high, because people are willing to pay. It is sadly as simple as that.

 

[humbug]

We do have a habit of normalising it because Nvidia have "added value features" the tech press have been doing this for many years at this point and with it we are where we are.

Again, imagine a Ryzen 9600X costing £539.99.

 

[StarShock]

Maybe we need a new nomenclature?
<200 = cheap
200 - 400 = reasonable priced
400 - 600 = slightly expensive
600 - 800 = expensive
800 - 1000 = very expensive
>1000 = ridiculously expensive

"I'm in the market for a slightly expensive graphics card" seems to work

 

[Mercurial]

Maybe we need a new nomenclature?
<200 = cheap
200 - 400 = reasonable priced
400 - 600 = slightly expensive
600 - 800 = expensive
800 - 1000 = very expensive
>1000 = ridiculously expensive

"I'm in the market for a slightly expensive graphics card" seems to work

Hehe. It works better than referring to the traditional tiers (60, 70 80 etc) which are being abused by the manufacturers!

 

[sx_turbo]

We do have a habit of normalising it because Nvidia have "added value features" the tech press have been doing this for many years at this point and with it we are where we are.

Again, imagine a Ryzen 9600X costing £539.99.

It is economies of scale.

Many more CPU's are sold than GPU's.

Supply and demand is also a thing, unfortunately during COVID people lost their minds at what they were willing to pay to get their mitts on the latest tech, this then unfortunately normalises the price willing to be paid, (this is seen across various sectors, building materials being the other biggest price rise)

In turn the fabs put their prices up, the OEM puts their prices up and they never or at least very rarely go back down.

Once panic is created by lack of availability in the market people that want must have and this the GPU prices are what they are. When people stop buying them, the prices will fall, or manufacturers will just back out, until then....


this is the way....

 

[Sumanji]

Random little thing I noticed: AMD direct store over here has totally removed their graphics card page. It used to show all the 7000 series cards (which have been OOS for weeks), but now just redirects to a "where to buy page" that lists a bunch of other eTailers. The CPU page is still up though, so maybe GPUs will be back soon...

 

[Gerard]

Random little thing I noticed: AMD direct store over here has totally removed their graphics card page. It used to show all the 7000 series cards (which have been OOS for weeks), but now just redirects to a "where to buy page" that lists a bunch of other eTailers. The CPU page is still up though, so maybe GPUs will be back soon...

That will probably be the only place you can get an MBA card so I'd imagine it'll be back. Unless some companies are also using it before their custom designs come out.

 

[mahius]

I mean… you should probably get some thicker skin if you found that* ‘offensive’.

*potato

They could be Irish, in which case it would be understandable. The history of the Irish and potatoes...

The issue are the price rises.
*snip*
No wonder global dGPU sales are trending downwards. Everyone I know is jaded by the shrinkflation in dGPUs - they can't believe how expensive dGPUs have got and are just upgrading less and less often.

Despite the general touting about 'how good' the 1000 series was, that was the first step and I remember being the only one complaining it was getting worse for UK pricing. Back then folks justified the increased price due to nonsense like GBP vs USD and Brexit or even UK retailer markups. Several years on from giving them an inch and they've taken miles.

And thusly I've refused to buy a new GPU all those years. If AMD can pull off another RX480 moment, then I might finally bother buying one, from them even.
Else I'll feel like a fool for missing out on a sub-£600 7900XT deal... perhaps

 

[Ross Thomson]

If AMD can pull off another RX480 moment, then I might finally bother buying one, from them even.

Dream on.

 

[Sumanji]

Dream on.

It does happen... once every 5 or 6 generations


Here's an extreme (borderline ridiculous) thought. What if AMD are buying time to rebrand their lineup?

• XT becomes XTX
• Vanilla 9070 becomes the XT
• Eventually, 9060 XT becomes the new 9070 vanilla (so it better aligns with the 5070)

This would, of course, involve some mass BIOS flashing, and janky stickers on boxes, but if they really wanted to stick with their target pricing it would be doable.


I must admit, this whole renaming from 8800 series to 9070 series is pretty pathetic... it just screams "little brother syndrome" so hard I feel like it's killed a part of the Radeon identity and also made them sound like cheap Temu knock-offs of their superior NV peers...

Disgusting missed opportunity to have another 9700/9800 Pro as well

 

[Emlyn_Dewar]

9700/9800s were great cards, at decent-ish prices.
We don't need modern RTG ruining that name with 2 years ago performance for 2030 prices. Also, how would we know that it's competing with the 5070, if it wasn't a **70 named card?

 

[Dicehunter]

It's going to be interesting seeing AMD's next series, RDNA5/UDNA, Considering AMD said they will then be returning to the high end... but at that point they will have to at least match Nvidia's 5000 series which will be a feat.

 

[StarShock]

It's going to be interesting seeing AMD's next series, RDNA5/UDNA, Considering AMD said they will then be returning to the high end... but at that point they will have to at least match Nvidia's 5000 series which will be a feat.

Hopefully will come with a node shrink, which should help with efficiency if nothing else.

 

[Woolly_]

It does happen... once every 5 or 6 generations


Here's an extreme (borderline ridiculous) thought. What if AMD are buying time to rebrand their lineup?

• XT becomes XTX
• Vanilla 9070 becomes the XT
• Eventually, 9060 XT becomes the new 9070 vanilla (so it better aligns with the 5070)

This would, of course, involve some mass BIOS flashing, and janky stickers on boxes, but if they really wanted to stick with their target pricing it would be doable.


I must admit, this whole renaming from 8800 series to 9070 series is pretty pathetic... it just screams "little brother syndrome" so hard I feel like it's killed a part of the Radeon identity and also made them sound like cheap Temu knock-offs of their superior NV peers...

Disgusting missed opportunity to have another 9700/9800 Pro as well

Definitely agree with the renaming being pathetic. It shows that they are simply following Nvidia instead of just doing their own thing, which fits with the delay in releasing the cards.

Unfortunately I think we would have seen more about the cards if they had something really great.

Radeon's tanking market share is probably causing them to panic and make some bad/ weird decisions.

Let's home they can stay in the gpu market in a serious way.

 

[Game]

Definitely agree with the renaming being pathetic. It shows that they are simply following Nvidia instead of just doing their own thing, which fits with the delay in releasing the cards.

Unfortunately I think we would have seen more about the cards if they had something really great.

Radeon's tanking market share is probably causing them to panic and make some bad/ weird decisions.

Let's home they can stay in the gpu market in a serious way.

but it does match the cpu series buy a 9 SERIES cpu you buy a 9 series gpu only so many places you can put the numbers in that format

it makes sense associate you market leading cpu with the new gpu

the next step should be to gimp performance on Nvidia gpus if they run on amd

 

[Octoplex7]

It's going to be interesting seeing AMD's next series, RDNA5/UDNA, Considering AMD said they will then be returning to the high end... but at that point they will have to at least match Nvidia's 5000 series which will be a feat.

I think that given the market demand for AI compute and how it absolutely dwarfs demand for gaming graphics, we should prepare for more AI-focused architecture, software tricks, and maybe even low supply to become the new normal. Assessing improvements gen-on-gen will become an increasingly convoluted process!

 

[Dicehunter]

I think that given the market demand for AI compute and how it absolutely dwarfs demand for gaming graphics, we should prepare for more AI-focused architecture, software tricks, and maybe even low supply to become the new normal. Assessing improvements gen-on-gen will become an increasingly convoluted process!

Sounds logical. I wonder how this is going to impact gaming down the road as I imagine not every studio wants to be reliant on AI.

 

[Octoplex7]

Sounds logical. I wonder how this is going to impact gaming down the road as I imagine not every studio wants to be reliant on AI.

I'm sure Nvidia will continue to t̶h̶r̶o̶w̶ ̶m̶o̶n̶e̶y̶ ̶a̶t̶ ̶t̶h̶e̶m̶ provide them with the necessary integration tools to make the most of their GPU's.