• Competitor rules

    Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.

*** The AMD RDNA 4 Rumour Mill ***

Interesting. That means the £530 I paid for my 3070 now would be £660. I won't pay that for a 9070XT, no chance.
Shame inflation never works with trying to sell stuff as in if a card when u got it cost 450 u cant sell it for given for inflation at say 650 or something. :D
 
AMD need to go 'budget prices' just for this last RDNA gen to get gamers more interested, get them on board to see how they really perform with the new FSR4 etc.

Its gona be the only way to give gamers a taste of whats to come in UDNA.. 'IF' UDNA is really a decent leap from what AMD currently have to offer.

But that will only work if AMD are actually confident in their own hardware with the UDNA series.

Problem is they're not even confident in choosing their own pricing without a little help from the Green Team :(
 
If that were true only Lidl would be the only supermarket and nobody would pay £4 for half a pint of hot milk with a splash of coffee in it...

Given that £100 seems to be the going rate for the latest annual phoned-in DLC update for CoD, I don't really believe £650 means no sales but £599 means RDNA4 will fly off the shelves...

Why are people rationalising and accepting price increases by saying "tHiNk Of ThE sHaReHoLdErS" - I have never seen ANYONE in the real world talk like that. Not even the biggest Apple superfans I know.

You do realise Nvidia had people like Rollo of the Nvidia Focus Group,who were essentially paid marketing who repeated the same "shareholders" line and were laughed off forums. Some of us like @KompuKare have not forgotten years of that. In barely 10 to 15 years,people are literally repeating Nvidia marketing lines for free! :cry:

Do you care about "shareholders" when you go and shop anywhere? Seriously? People here are literally not buying from OcUK because someone else is £20 cheaper - poor "shareholders" of OcUK,right? :cry:

Also regarding Lidl - its huge in Germany - it's no2 or no3.
The same Lidl which is the fastest growing supermarket in the UK:

Lidl and Aldi have come out of nowhere - have you not noticed Tesco,Asda,Morrisons and Sainsburys are actively price matching Lidl and Aldi?

We are literally going through a cost of living crisis - UK retailers everywhere are having to cut margins to survive.
 
Last edited:
A 3080 would cost £872 today, but not £1000 and certainly not £1300.


The RTX3080 is not made in Europe. It's made in Asia,where inflation is much lower.The RTX3080 was priced during the Pandemic where GDDR6 and other parts cost far more.Maybe @Joxeon will like to chime in as they had some numbers IIRC.

Europe has high inflation due to high resource prices due to the Ukraine war. It has as much effect on dGPU production prices as inflation in Zimbabwe.As much as companies are not charities,consumers are not charities too. Did all those excuses made for games to double in price due to "inflation" and "increased costs" lead to better games? Nope,it was the same crap games but costing 2 to 3 times more.

Infinite margin growth in a finite market is just a boom and bust strategy and it's been driven by massive amounts of QE.

maximising profits while loosing market share year after year is not really good market strategy for long term profits maximisation. If this comes over £699 I can see many buying 5070Ti or 5080 as Nvidia sells features really well. Ray tracing, fake frames and AMD loose one of their selling features which was more VRAM, we already know their card is going to be slower at raytracing although they have made big improvements, they have to be more competitive on price, good thing is AMD prices drop quite quick after launch.
I know share holders are very simple creatures with 2 dimensional thinking that higher price = higher profits but its AMD's job to convince them they are being stupid. $100 can be the difference between not selling anything and selling everything.

In the end there is R and D amortisation. If AMD can't sell enough volume they cannot amortise costs as easily too either. Quick buck mentality shareholders don't grow companies - they drain them just like our water companies. Look at Intel - they could have easily held off AMD. But they were concerned about short term "shareholders" instead of pushing back quickly against AMD.

There are investors who do play the long game and those are the type you really want. But you then need a proper longterm plan and IMHO AMD doesn't when it comes to PC discrete graphics. Just look at the naming schemes changing every 5 seconds. The same as Intel.Where are all the OEM wins and volume for laptop:

You would think Navi 44 would be ready to go for laptops. The RTX4060 is the most popular dGPU on Steam with almost 10% share.
 
Last edited:
It really looks like Nvidia have delayed the 5070
AMD got played
Not unless there is an official confirmation?

Also, it looks like a certain vendor is looking to play everyone by getting included in the MSRP embargo reviews but then jacking the MSRP cards into the AIB price tier.
 
Shame inflation never works with trying to sell stuff as in if a card when u got it cost 450 u cant sell it for given for inflation at say 650 or something. :D
Of course you can. I've sold almost all of my used (sometimes for few years) graphics cards for more then I bought them. It's all about timing. :)
 
It really looks like Nvidia have delayed the 5070
AMD got played

Why ? Before people we're criticising AMD for letting Nvidia release first? If both released similarly or Nvidia later doesn't that favour AMD? People can see the reviews and pricing of both instead of jumping on Nvidia first
 
Last edited:
The Slackwell 5060 ti (ahem 5070 ti) looks like it performs nearly exactly like a 4080. It's going to cost £900-1000 retail. I see it now. AMD will price 9070 xt at £750 with most costing £850. A "deal".
 
The Slackwell 5060 ti (ahem 5070 ti) looks like it performs nearly exactly like a 4080. It's going to cost £900-1000 retail. I see it now. AMD will price 9070 xt at £750 with most costing £850. A "deal".


If this is anything to go by seems you may be right


So much for the aggressive pricing strategy.

Granted this is aib pricing
 
The Slackwell 5060 ti (ahem 5070 ti) looks like it performs nearly exactly like a 4080. It's going to cost £900-1000 retail. I see it now. AMD will price 9070 xt at £750 with most costing £850. A "deal".

That is interesting given that the 5080 is only about 10% faster than the 4080, 2 SKUs in the same performance bracket at different prices.
 
AMD need to go 'budget prices' just for this last RDNA gen to get gamers more interested, get them on board to see how they really perform with the new FSR4 etc.

Its gona be the only way to give gamers a taste of whats to come in UDNA.. 'IF' UDNA is really a decent leap from what AMD currently have to offer.

But that will only work if AMD are actually confident in their own hardware with the UDNA series.

Problem is they're not even confident in choosing their own pricing without a little help from the Green Team :(
I said the same, or at least thought or dreamt it lol, a while back.

Sense would say use this last RDNA release to aggressively increase market share so you have a bigger base for UDNA.

But that's sense and this is AMD in the GPU market so who knows.
 
Not unless there is an official confirmation?

Also, it looks like a certain vendor is looking to play everyone by getting included in the MSRP embargo reviews but then jacking the MSRP cards into the AIB price tier.

The dates on the Nvidia site
It now says a date in march

The 5070 launches the day after the 9070XT/9070
 
The dates on the Nvidia site
It now says a date in march

The 5070 launches the day after the 9070XT/9070
any raises on this set of dates? happy to update it for the third time :D

 
Lidl and Aldi have come out of nowhere - have you not noticed Tesco,Asda,Morrisons and Sainsburys are actively price matching Lidl and Aldi?

We are literally going through a cost of living crisis - UK retailers everywhere are having to cut margins to survive.
I'd say we're going though a cost of lockdown crisis because governments across the world printed so much more money that it's now 30% more worthless than before 2020...

But GPU's are not food - nobody needs a GPU to survive. Gaming is a hobby and hobby purchases are not IMHO subject to much financial rigour - if you have the money or the credit and you fancy it, you buy it, and then rationalise it - see the totally insane prices during lockdown. You then can spend an eternity on the internet telling everyone else why they're wrong about it being a terrible purchase ;)

And as to Navi 44 for laptops - I don't think AMD needs to bother. They've got Strix Point APUs to cope with '60 class(ish) market - a lot cheaper to build, so more margins for AMD, and slightly cheaper for the end customer.

I wish AMD the best of luck with RDNA4, but really I wish they'd just flipping get on with it!
 
If this is anything to go by seems you may be right


So much for the aggressive pricing strategy.

Granted this is aib pricing

If it was purchased on amazon it was clearly sold by an independent seller and not an official vendor, meaning the price could've been anything.
 
Back
Top Bottom