This is an interesting point. Right now I have the 5080, while waiting for a 5090 at a price I like.
If AMD had released the 9070 XT in Jan, I would have bought it
100%, purely for the novelty. I think there's
many people who have NVIDIA cards right now, who would have 9070 GPUs if they were available six weeks ago.
That's six weeks of 9070's being available (or pre-order or 'on the way Gibbo update' etc), a
sensible alternative, while NVIDIA hit themselves in the nuts repeatedly
They were still wrong to delay, imo. Delay for what? FSR4 support in a few more games, that's nice but not why people are buying 9070's. 5 games would be enough to demonstrate they've caught up with DLSS 3, then you could have weeks of notifications 'FSR4 now added to Game X, Game Y, etc'
AMD talked a lot of crap about marketshare and strategy, etc. That was just to cover the fact that they happen to be significantly behind right now, in terms of outright performance. If they were serious about marketshare, we wouldn't have two tier 'MSRP' pricing, and there would be reference cards for both GPUs so AIBs couldn't get carried away. We would know if AMD were going for marketshare because it would be obvious.
I think they'll gain marketshare by default, NVIDIA seemed to have stopped producing consumer cards for a bit. So that's OK, I guess? Still disappointed overall.