Well it's not like you bought a Asus ROG Strix, FTW3 or Kingpin...I've just got a PNY xlr8 gaming revel (etc) 3090 and i was expecting it to be massive, but it isn't that much bigger than my gigabyte 1080ti. In fact I just put an EK waterblock on it and it is smaller than the 1080ti with water block.
Not at all what I was expecting in terms of size.
My expectations were set mostly by reviewers and images of large 3090 cooling solutions.