Stoke City will offer their supporters free coach travel to all of their Premier League games in the 2013-14 season, the club has announced today.
It is believed to be the first time any side in England's top four divisions has undertaken such a bold initiative for an entire campaign.
The Club is introducing the initiative on the back of the increase in their income delivered by the new TV deals, in a bid to try and ease the financial burden on fans who follow City on their travels.
Chief executive Tony Scholes said: "As a Club we are conscious that following football can be an expensive business, especially at a time when so many people are feeling the squeeze financially."