Where's the point or interest in a competition that you don't need to qualify for on merit? This is purely a way for these 12 clubs to market themselves to wider and wider fan-bases, without any jeopardy of poor performance, failure to qualify, or relegation, and will mean that they grow bigger and bigger year on year, sucking players and money away from the rest of football. Day to day, there are benefits such as those you've pointed out, but conceptually it's disgusting. These are clubs that have grown out of their huge local fan support, then on the success of the Premier League, and they're basically saying "**** you all, we're off".