Fair: Being objective, responsible and trustworthy. Safeguarding the integrity of the game. Thinking of tomorrow when making decisions for today...
1. Integrity
We expect all Premier League Personnel to conduct themselves with integrity and in a manner that reflects positively on the image of the Premier League and football in general. We expect all Premier League Personnel to be reliable, professional, honest and trustworthy both in dealings with each other and third parties. This guiding principle informs the others that follow, and encompasses all aspects of our activities....
5. Compete Fairly
It is the policy of the Premier League to conduct all of our business in an honest and ethical manner. We take a zero-tolerance approach to bribery and corruption and are committed to acting professionally, fairly and with the utmost integrity in all our business dealings and relationships...