I'm a whiskey novice and need some advice. I recently read a whiskey blog about how to find a decent whiskey at a decent price. One of the tips it gave was to always look for whiskey when your abroad. So, as I have moved to France a few years ago, I thought I'd do just that. A local supermarket here has a shelf full of Jameson 12 year special reserve. As I understand Jameson have discontinued this .Its obviously old stock they've put back out for Xmas. It's retailing at 32.29 euros for 70cl. So what's your opinion on this? Is it a good price and should I buy some?
I wouldn't be looking at Jameson 12 as an investment bottle. Yes, any bottle that goes out of production will gain some value, but the real value increase comes mainly from rarity. That rarity is based in quality however, and specifically within that, a cult following. Five years ago, a Mortlach 16 Flora and Fauna was about £45. Now it's £200. Purely because it's (imo) one of the best whiskies ever made, and it's no longer made. I've had 3 bottles in my life, they're gone now, because I buy whisky to enjoy, not to invest (don't regret). That said, there are few industries where you can make a 4x increase on your investment; Jameson 12 isn't one.
In fact, there are loads of Flora and Fauna bottles from various really good distilleries still hanging around at reasonable prices. I have tried many, and most are really good, but none have had the same 'cult' following the Mortlach did. Perhaps they still will...