Android is here to stay whereas WP8 is still an unknown quantity. To expect people who have invested in either iOS and Android to jump ship there has to be some sort of incentive. Having a phone priced around the same as the competition (excluding iPhone) isn't going to entice people to jump ship. You can pick up a 16gb S3 from amazon for £430 + a small amount for a 16gb sd card and you can get them for even less on ebay (£380).
The incentive will be Win 8 and the integration between your phone and your desktop or tablet
Its about the same price as the S3 on release, so seems about right to me..
Just want UK pricing to be released