It will be a tiny 1080 at first, GP104, likely not much bigger than 200mm2, with no uplift from 980ti just like 780ti -> 980 was. It will however use less power and NV will lie about the TDP again and release some stupid demo to brainwash all the casuals into thinking they've cured cancer or somesuch rubbish. Joe Rogan will talk about it on his podcast as if it's some amazing invention that will change the world. Then we will have another round of so-called enthusiasts proclaiming "low power is the future, I will never use a card above [insert TDP here] anymore, Nvidia rulzzzz". Blech. Of course they will forget all this when GP100 cut arrives a year or so later.