Nvidia said a card was a 480gtx, it was fake, with wood screws holding it together. What the final product is and what the dev kit or show piece is aren't the same thing.
This almost certainly wouldn't be the first pascal product at all and people who think it might be are nuts. You don't take a new chip and slap it in a shipping manufactured car. You get a dev kit and develop software, do exhaustive testing and maybe at a later date choose to place a large order and put it in a final production car. AS yet these are only being ordered for TESTS for the manufacturers, Nvidia have only stated that, Audi/Volvo testing vehicles with it. They are likely testing the dev kit of everyone. Same way people made multiple designs for Tegra 1-3 but the products never actually made it to market. They wouldn't be doing due diligence to not see if Nvidia's product is better, a dev kit is usually in the region of a few thousand dollars so it's not a firm commitment and certainly not an indication of willingness to place an order of millions.
Nvidia lying about what they are showing on stage would be nothing new, using existing parts as a dev kit for something not yet available is pretty standard also. Sometimes you show a working pre production model, sometimes you show a dev kit set to emulate the final product.
It could easily be a couple of maxwells, maybe using well over 250W in the dev kit but with Pascal replacements in the final product or most likely a new version of the dev kit, the power/specs drop(this is the part Nvidia has lost the massive majority of their Tegra contracts at) to match what they promised or miss out.
EDIT:- the really quite odd thing is, AMD can do 8TF at 250W currently, Nvidia aren't far behind, on 16nm, honestly 8TF should be dropping to the 125-150W range and a couple of even 20W Tegra socs(which frankly even for Nvidia would be crazy power, think 5-10W realistically for a mobile Tegra style chip), you're still no where near 250W, 20W for cooling?