Yeah this is my worry as well, especially with it basically being a 2 generational leap in one (Skipped 20nm, so 2 die shrinks + Finfet). I.e the new midrange is very likely to outperform the older high end 980 Ti, but will be priced in that same 'high end' bracket, rather than replacing the 970 tier. With the hook being lower power consumption. Meanwhile we'll have to wait another 6 - 12 months for the real deal 980 Ti replacement which offers much higher performance which we should have got at the start..
The responsibility is AMD's also, because if they have nothing to counter basically Nvidia can just get away with it lol. Maybe AMD / Nvidia are happy to drip feed us...
Meh, get ready for the milking !!
