Better specs is subjective. Perhaps I should have said that OnePlus have eagerly accelerated their prices to the same level premium phones hit a year or two ago. And the trouble remains that you can't get a carrier subsidy for a OnePlus phone (check out the going rates with EE and Three to see how shockingly they are priced), and OnePlus don't do significant discounts even after release fever has died off because they iterate so frequently. Compare with Samsungs which will generally drop from £1000 to £6-700 a few months after launch as well as being available with carrier subsidy. And it's not like a OnePlus holds its value any better than the next Android phone.