The original iPhone > 3G was quite a difference
Really? Look at the S3 and leaked S4 photos, read the comments of people moaning because "it just looks like the S3" and tell me that the 3GS (which is two designs/years after the original remember) is remarkably different to the original or more different than the S4 to the S3 is...
top = iPhone 1, bottom = 3GS
The front is exactly the same, no changes whatsoever. All they done with the back is make is a solid colour and glossy on the 3GS, even the camera positioning is exactly the same.
I conceded the design changed for the 4, but as I said that's one major design change in 6 years and 6 phones.
The 4 > 5 is the same outline but it's quite different overall in my opinion as well.
It's just bigger and if being a bit bigger isn't considered a design change by people looking at the S4 and comparing it to the S3 then it shouldn't count for Apple either if we're being fair.
OK so they've also moved the front facing camera as well, other than that is is exactly the same feel.
Also, Sarge is probably proclaiming disappointment more than a lack of change.
I realise that, I just don't get why Samsung customers expect each phone to be remarkably different design-wise to the last whilst Apple customers rarely moan about the same thing even though (IMO) the iphone design has only really changed once in 6 years.