The ongoing Elon Twitter saga: "insert demographic" melts down

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Pet Northerner
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But the numerous other off topic conversations in this thread is ok?

Plenty times the dons pipe in to say bring it back on topic, but it's natural for the chat to go slightly off topic and then brought back.

No need to moan like a child. If you see it off topic, report. Sinples

Basically this - when threads go off topic and get reported then it gets dealt with. I've allowed the posts to stay because there was some context to twitter, I'm just trying to prevent a segue without being heavy handed.
 
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JRS

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El Reg - Yaccarino takes wheel at Twitter early as advertising woes become public.

Twitter's new CEO Linda Yaccarino is reportedly starting work at the bird site today, weeks earlier than expected, in the wake of a wave of leadership resignations and the same day it was reported that Twitter's ad revenue is well and truly in trouble.

It was believed Yaccarino would begin closer to the start of July based on the six week window Musk gave in mid May, but there are plenty of reasons to accelerate that transition.

It's not difficult to understand why Twitter employees, especially those whose job it is to moderate the site and maintain a good relationship with advertisers, aren't hanging around. Internal Twitter documents obtained by The New York Times that reveal the poor state of the Musk-owned company's advertising revenue only give further justification to those departures.

According to the NYT's report on the documents, Twitter's US advertising revenue for April to the first week of May was $88 million – a whopping 59 percent decrease from the same period last year. Additionally, Twitter has regularly fallen short of its weekly sales projections, on occasions by as much as 30 percent, indicating ad shortfalls may have been regular.

The documents, the NYT said, forecast weekly ad revenue in June to be down at least 56 percent compared to the same period in 2022, while the documents and several Twitter employees the Times spoke to said they believed there's unlikely to be much improvement "anytime soon."
 
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Who would have predicted that advertiser's would flee in their droves?

Oh yeah, most people!

Oh no there's plenty of top advertisers coming on board

The company is experiencing ad growth in areas that it once shied away from or prohibited, including online gambling and marijuana products. In one week last month, four of Twitter’s top 10 U.S. advertisers were online gambling and fantasy sports betting companies, according to one presentation. Twitter has also started allowing ads for cannabis accessories, including “bongs, vapes, rolling paper,” as well as erectile dysfunction products and services, according to internal emails.

Boner pill ads always a sign you are on a reputable high quality web site
 
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I remember when you actively fought to not be the site or service that relied on drugs, gambling and generic Cialis adverts for funding.

IIRC they're also usually some of the worst paying and most likely to be dodgy, and require the most care in how and where you allow them to be shown, especially in the US where the laws vary by state.
They're also the sort of adverts that drive away even more of the better paying, safer advertising companies.
 
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Who would have predicted that advertiser's would flee in their droves?

Oh yeah, most people!

I remember post after post after post of dowie blaming the activists

Oh no there's plenty of top advertisers coming on board



Boner pill ads always a sign you are on a reputable high quality web site

My Pillow will be next, and trump trading cards.

now the CEO will be off the the big advertisers, the likes of BMW, and asking them to come back and then telling them that they will be also be advertiser viagra pills.

at first i was shocked to see it was only 60% decrease in advertising revenue, but then i realised it's being propped up by those weed and gambling sites. i wonder how much lower the true number is of the decent advertisers that have gone.

Imagine to be a fresh out of uni tech person, ready to get started in a blue chip tech company. Do you think any of them are dreaming of twitter right now? I don't think so. The best will surely go else where.
 
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Why do some people have such a boner over advertisers having so much power?

It's influence, aka bias, baked in. How is that really any use in stuff that partly shapes public discourse fairly?
 
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I remember when you actively fought to not be the site or service that relied on drugs, gambling and generic Cialis adverts for funding.

IIRC they're also usually some of the worst paying and most likely to be dodgy, and require the most care in how and where you allow them to be shown, especially in the US where the laws vary by state.
They're also the sort of adverts that drive away even more of the better paying, safer advertising companies.

What makes me laugh is when sites like YT have a head fit about firearms content and related advertising concerns... often in the name of protecting people "firearms destroy families" and stuff like that - but are (or were) quite happy to ram any amount of stuff like gambling ads down the viewer's throat with little responsibility.
 
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Why do some people have such a boner over advertisers having so much power?

It's influence, aka bias, baked in. How is that really any use in stuff that partly shapes public discourse fairly?
Because that's how the internet has functioned for most of it's life and regardless of certain persons hoping for some big uptake of subscriptions even YouTube can't get more than a thimble through the door with their premium service. To add subscriptions to a service that millions of people had for free for no added benefit is an upsell only zealots could stomach.
 
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Because that's how the internet has functioned for most of it's life and regardless of certain persons hoping for some big uptake of subscriptions even YouTube can't get more than a thimble through the door with their premium service. To add subscriptions to a service that millions of people had for free for no added benefit is an upsell only zealots could stomach.

YouTube could significantly up paid subscribers, though whether at a cost which would be profitable I dunno. They just don't have an appealing offering for the money or the right price point for the average consumer.

For £11.99/m you'd at least expect built in search features more advanced than what looks like the product of someone learning to program in 1995... and having to hold back what should be basic features just to have some perk points for premium is hysterical and sad.
 
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YouTube Premium costs more than my phone bill for a month.

Problem is, even I pay for it, the content on there has to walk the advertiser friendly tightrope for the most part.
 
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Soldato
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What makes me laugh is when sites like YT have a head fit about firearms content and related advertising concerns... often in the name of protecting people "firearms destroy families" and stuff like that - but are (or were) quite happy to ram any amount of stuff like gambling ads down the viewer's throat with little responsibility.

I hate how much gambling advertising there is on UK TV. Its a drug that destroys people but they keep ramming it down their throats.
 
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I hate how much gambling advertising there is on UK TV. Its a drug that destroys people but they keep ramming it down their throats.


We all have our crosses to bear, I hate all the multiculturalism on TV and in the media that surreptitiously destroys a nations identity. But they keep ramming it down people's throats.

At least with the advertisers leaving Twitter I can research those that want to dissasociate themselves on a political basis and in turn avoid their products.
 
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No, because of WHY they deemed such a platform unsuitable for advertising their services or products. Nothing to do with the personality of Musk, all to do with the political and idealogical alignment of some ex, or claimed to be forthcoming ex, advertisers.

Like many condemn The Daily Mail, or The Sun or The Daily Express for their political alignment or whatever <insert perceived bias>, I condemn some advertisers for theirs and buy accordingly.
 
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