I don't think using a chiller in a loop is extreme cooling at all. The clocks I use on my 3090 on 3dmark HOF are the exact same as the clocks I use in 24/7 gaming. I'm not playing a lot of Eve Online right now but my rigs are built with MMOs in mind - if you crash you risk losing assets that represent thousands of man-hours of time.
"Extreme cooling" to me (and most of the community, e.g. hwbot) means benchmarking runs that go "N/A" temperature in 3dmark, which usually entails DICE or LN2. To some extent, I think that putting AC units in front of air coolers and the like is 'extreme' cooling in that it's not sustainable 24/7. My runs are around 30c, which is what I hold my card at all day long.
You can see my (main) card here:
https://www.reddit.com/r/nvidia/comments/od2b4y/pushing_the_founder_3090fe_living_on_a/
It's 'extreme' perhaps compared to an Alienware but not 'extreme cooling' in the sense of the XOC scene. I think setups that can run 24/7 without needing any special benchmarking work should be featured more rather than less - since they also cost more and take more time to set up overall. It's the same reason a Jesko costs more than a dragster, since the engine doesn't need rebuilding and can perform constantly at that level.
And there's a reason for all this: if, for example, I record 12k footage of an Eve battle, that rig has to be 100% stable at insane clocks because it's a moment in time that can't be captured again:
https://www.reddit.com/r/Eve/comments/knlud0/unedited_12k_view_of_the_m2_battle_all_details_max/
I've always recorded MMO battles like that (e.g. chilled 3xTitan Maxwell, 2xTitanXP, etc.), some of the footage of which ended up in the V&A museum, for example. That's different to Kingpin doing a run on his bench: I need the tech to be
invisible in the moment where it's working hardest.
The same is true in gameplay, where some of my group's strategies needed cutting edge tech at various times to pull off one thing or another.
AMD's recent driver work is awesome and I love seeing the 6900XT do well (I might pick up one or two) but putting one next to an air conditioner for a benching run and then wanting to invalidate 24/7 chilled 3090 loops that run their clocks all day at 30c, is silly.