I wasn't comparing them to Tesla, I said late to the EV party.
Ah, my mistake!
VAG, $84 billion investment in EV and battery technology before 2030, it took Ford until this year, and they committed $11 billion only, which is less than the debt which Telsa will have accrued by 2022?
I think VW's only committed $10 billion so far – but it is promising to spend the additional $74 billion up to 2030. Must admit I've not read much further on it than that, mind! A lot could change in those decades, for both companies.
You also seem to think that making profit is important, if you are a fledgling company with grand ideas, and are pushing towards something to replace the incumbent technology, profit doesn't come first, it comes after.
Perfectly fine, of course – but there has to come a point where the company becomes a viable entity, with my level-headed cap on. Ford made a profit in its first year.
Obviously in no way comparable but still... Tesla was founded in '03, made its first cars in '08 and it's still yet to turn a profit – all while increasingly going off the rails.
I don't think Ford has produced anything innovative in over a generation, as I stated, if you can give me an example of an original globally reaching idea/invention they have come up with since 1990, then please share, since I can't think of any.
First production reversing sensors, the roll stability system that went into the XC90, adaptive cruise control (pretty sure), engine oil analysers, first heated windshield (although that was a little earlier), first hybrid SUV, first AWD hybrid, first ten-speed auto (in conjunction with GM). Plus countless superb engines, many of which won awards, the introduction of fine-handling cars such as the Mondeo and Focus – proving family transport didn't have to be dull as dishwater – as well as things like the GT.
Then there are things like its numerous hydrogen (built the first US hydrogen filling station) and electric prototypes and developments, as well as myriad odds and sods like the social/healthcare stuff it does. Never really slows down! Example:
"Innovators at Ford submitted nearly 6,000 new inventions [they mean patents, really]
in 2015, with many related to autonomous and connected vehicles, wearable devices, eBikes, navigation, ride-sharing platforms and other technologies – an increase of 36 percent from 2014. These include technologies to help autonomous vehicles detect other vehicles at obstructed intersections, technologies to alleviate range anxiety in electrified vehicles and to extend range in real-world driving. Another new invention is designed for cyclists – allowing riders to report road obstacles to help other riders."
Don't get me wrong I've got nothing against Ford/VW/GM/BMW etc. but it took an "idiot" with a grand vision to get them to sit up and start thinking, and only now that it looks like they might having to start to compete to keep their profits and market share that they actually seem to care.
It's an interesting point of conversation, that. Would they have behaved differently if Tesla didn't exist? There's a lot driving the adoption of EVs and, while there's an awful lot of bluster about Tesla, its cars are no longer usually the reason for all the headlines.
Similarly, are the likes of Ford concerned about Tesla stealing its market share? Well, seeing as there are no products from either that are direct rivals (or even customers that might cross-shop the two), probably not – yet...