The card is different to the 2x sapphire 4870x2's that are in his dads machine and his brothers machine is what confused him, they have the sapphire woman picture on them and this card doesn't. Its easy for someone with not much experience to assume he may not be receiving an actual sapphire card because this card is different to there's.
The cards are the SAME, just a different sticker. Made in the same factory on the same production line.