Yeah it's becoming the norm, it's bloody knackering, it also makes the whole process so convoluted, as when you have that many people interviewing, everyone has a different opinion.
The whole employment market is going through turmoil akin to the political shifts. It's a self reinforcing issue.
A company uses digital media to attract new applicants to a role.
The role is ill specified and doesn't take into account variations of interpretation or desire to grow into that role.
The company is overloaded with the number of applicants with varying capabilities, strengths and weaknesses far wider than previous decades.
The company then use AI tools - forgetting bad data in = bad data out.
The company then doesn't trust the HR pipelines it's created and opts to spend more interviews to get precisely the right person.
The effort for an applicant rises in line to get past those steps, to then address the multiple interviews, leading to higher competition as the application hedges their bets and may receive multiple offers leading to ghosting.
When the applicant arrives in the role - often the role and the HR doesn't align (although the long interview process should enable discovery of this by the applicant) which leads to churn.
Companies change more rapidly in line with rapid change of markets at the moment, leading to roles changing in 18months (most digital deliveries don't take more than that) as their business cases are typically yearly, thus increased in the short term employment clause to terminate people rather than make their roles redundant. Essentially substituting the traditional contractor with a short term employee. No need to offer culture to short-term staff which on face-value reduces costs, but costs the business holistically far more.
Increased competitive job market (see points above - it's not really competition but noise), makes employers believe they can turn down the employee culture and increase productivity by attempting to reinstall corporate culture. The result is increased churn.. increasing noise.. making it harder for applicants and company alike.
It just seems that there's a couple of points:
* clarity in defining the role and what that means, true to the actual role.
* hiring for the person's true strengths/skills rather than the keyword matching (CV buzzword bingo)
* hiring people to flex with the company - you can hire/fire or hire/transform, the issue is companies has such a high turnover that the ratio of 'new blood' vs stability is vastly pushed to the former, but that is undercut by rapid churn by design (hire/fire) and churn.
In short if you want to compete - hire bright people and let them transform and take on new challenges, and perhaps consider that the structure of the company is wrong (and should be operating a reassignable pool). Don't hire bright people, pigeon-hole them into a misleading role and then don't invest in them.
People may find a matrix/reassignable pool organisations soulless but if the company is operating short term changes only and not long term operational products, then it feels many companies are operating incorrectly.
Bit if a rant but better out than in.