I honestly don't get how people get so upset? If you don't watch broadcast TV then tell them so and move on with your life. It's not difficult yet some people get in such a tizzy about it all.
Its the principle of it, if i don't watch SkyTV i'm not forced to pay for it, if i do i have to pay the BBC too even if i don't watch any of their crap channels.
Its like me injecting my services into your Car Insurance and charging you for it under the threat of penalty if you don't, this is illegal.