Exactly, I’ve not seen any rumours or concepts for an EV Fiesta/Focus car from them at all and that’s their bread and butter here. Only the announcement that I have seen is it will be MEB.
It seems they have taken a very USA focused view to the transition and not really woken up to Europe at all.
Don’t get me wrong the Mach-E is a good car, I just don’t see it being able to sustain their brand presence on the EU until they can expand the BEV range.
I think I have seen one in the flesh so far, but I’ve seen loads of Ionic 5’s knocking about by comparison and the other brads just seem to have so much more momentum compared to Ford.
It seems they have taken a very USA focused view to the transition and not really woken up to Europe at all.
Don’t get me wrong the Mach-E is a good car, I just don’t see it being able to sustain their brand presence on the EU until they can expand the BEV range.
I think I have seen one in the flesh so far, but I’ve seen loads of Ionic 5’s knocking about by comparison and the other brads just seem to have so much more momentum compared to Ford.