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When the Gpu's prices will go down ?

Lightnix said:
Ok I think we've spilt a lot of bits griping over how expensive recent mid range-high end cards are... But how is the 1650 still £160? When will this 4 year old zombie card die?! :D
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The sub-£200 cards from years ago have held their price because neither AMD or Nvidia have released anything (worth caring about) in that price class since then. So unless you're willing to buy used or from AliExpress, there are no other options.

Jono8 said:
I think the release of the 4060Ti has shown that the blinkers are still on at Nvidia.

Unfortunately i don't think reality is going to set in with these guys until next generation/year.
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People seem to have forgotten how stubborn Nvidia were with Turing. They don't give up on their high pricing. At best they'll adjust it next generation and claim they're doing you a massive favour ("to all my Pascal gamer friends" etc).
 
Aretak said:
People seem to have forgotten how stubborn Nvidia were with Turing. They don't give up on their high pricing. At best they'll adjust it next generation and claim they're doing you a massive favour ("to all my Pascal gamer friends" etc).
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Yeh, that's why i think we will have to wait till next gen. Dropping prices now so soon after two recent releases will just be an embarrassment too much for them to bear.

A refresh/new generation is a good time to reset the narrative without losing face.
 
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Aretak said:
The sub-£200 cards from years ago have held their price because neither AMD or Nvidia have released anything (worth caring about) in that price class since then. So unless you're willing to buy used or from AliExpress, there are no other options.
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Strictly speaking the xx50 cards would historically go at that price point. So really that's what they're now calling the 4060 should go for, all things considered. They're releasing the cards they're just pricing them high and branding them aspirationally.
 
Imo the reason they're not really pricing the new cards better is because they know they won't have major improvements going forward, outside of maybe at the x90 tier, so if they price them too well then everyone goes out and buys one (and the profit margins will be much lower) and then will hold on to it for dear life until it dies a natural death (5-6 years easily), so even though they might sell a lot of cards now then they will have much lower sales afterwards. So no reason to take the profit margin hit, especially since they already have 80% market share. That's why they're also juggling the planned obsolescence so much between all tiers, whether by keeping vram low, or nuking memory bandwidth etc. Plus they also have to think about how many non-gamers would jump and buy them for ML et al if they gave them more memory etc.
 
DeathStorm said:
Crashing the price? :)
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Nvidia can't just say sell more.

They have to get the customers to buy more so the partners buy more chips from Nvidia to make cards and thereby reduce the stockpile.

But first Nvidia would have to slash the price of the chips for the partners and give them a rebate for the ones they've already bought at high price.

Then the partners could offer the cards at a lower price and get the customers to buy more.

But first a flying pig would have to be sighted because shovelling out this gen for cheap cripples the demand for next gen and cripples the price they can sell next gen for since it would all be compared to what the customer saw the last cards at.

So why do it at all when your aim is maximum profit.
 
Hotwired said:
Nvidia can't just say sell more.

They have to get the customers to buy more so the partners buy more chips from Nvidia to make cards and thereby reduce the stockpile.

But first Nvidia would have to slash the price of the chips for the partners and give them a rebate for the ones they've already bought at high price.

Then the partners could offer the cards at a lower price and get the customers to buy more.

But first a flying pig would have to be sighted because shovelling out this gen for cheap cripples the demand for next gen and cripples the price they can sell next gen for since it would all be compared to what the customer saw the last cards at.

So why do it at all when your aim is maximum profit.
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Because volume is a consideration for *maximum* profit.
 
danlightbulb said:
There's no point having a high margin and not selling anything.

It would make a lot more sense to drop the prices and sell more volume, this gen, next gen, every gen. I don't see the disadvantage of it. There will always be demand for technological progress so future gens will always sell if the price is good.
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I found it bizarre they halted production to keep the prices high. It means they not going to sell at that price and also have no stock when they finally cave in and reduce prices. Which means they'll can't sell cards they don't have. They're just shooting themselves in the foot down the road. It hit them hard at the end of the year.
 
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robgmun said:
I found it bizarre they halted production to keep the prices high. It means they not going to sell at that price and also have no stock when they finally cave in and reduce prices. Which means they'll can't sell cards they don't have. They're just shooting themselves in the foot down the road. It hit them hard at the end of the year.
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Nvidia have never `caved in` ever
 
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